Suchergebnisse

Common threat and co-morbid realization have diverted the attention of humans toward non-traditional security studies. The real essence of non-traditional security (NTS) is called 'shared security'. It is not only extension and transformation of security, but it also gives innovation to discourse of NTS studies. The object of shared security is to solve conflicts of human society in general and in diverse conflicts under the Chinese values and contribution in security and diplomacy in particular. Chinese concepts, such as 'bao he tai he' (great harmony are preserve in union), 'wan guoxianning' (states all enjoy response), 'he erbu tong' (harmony but not sameness), and 'tianxia da tong' (unity of the world) all embody rich intellectual resources and the growing discourse on 'shared security'. The Chinese 'Five Principles of Peaceful Coexistence' are the symbol of peace and harmony while the origin of share security provided an important ideological and unique value of the cooperation. The contribution of Chinese scholars and the new concepts like new world, common security, human security and global governance have provided the creative possibilities for sharing security argument. This study attempts to link NTS to common threats and develop shared security within Chinese characteristics.

PurposeCustomization, a marketing strategy through providing personalized products, might be a new solution to motivate consumer feedbacks in electronic commerce (e-commerce) websites. Taking the dual-value of customization (emotional involvement and uniqueness expression) as the theoretical basis, this study aims to investigate the impact of customization on consumer's word-of-mouth (WOM) behaviors and contents by motivating: (1) more, (2) faster, (3) positive at first and then negative, (4) longer and (5) more helpful WOMs.Design/methodology/approachA field study was conducted with multi-sourced data: customer order data from a Chinese retailer and WOM data from Amazon.com. The two datasets were matched to filter out 463 online reviews among 6,892 customers who placed customized orders. Heckman's two-stage model, logistic regression, Ordinary least squares regression, Tobit regression, analysis of covariance and Lind–MehlumUTest were used in the data analysis.FindingsThis study has found that (1) customization level motivates WOM behaviors including WOM posting and WOM speed, (2) an invertedU-shaped relationship exists between customization level and consumer rating and (3) customization level has a significantly positive impact on WOM helpfulness but not on WOM length.Originality/valueThis study advances theoretical development in the area of WOM motivators by proposing a new product-centric approach, customization, to stimulate voluntary WOMs. Empirical field research that analyzes consumer's real responses to customization is in scarcity. The dual-value of customized products is proposed as the underlying mechanism to explain the impact of customization level on consumer's WOM behaviors/contents. An interesting invertedU-shaped relationship is found between customization level and customer rating. This research provides nuanced practical guidance for websites, companies and consumers.