Suchergebnisse

The new media, which is under the traditional media, is rapidly becoming an extremely important channel for political communication. In our digital age, which refers to the electronic revolution shaped by means of communication, before the electronic revolution, which is accepted as a leap in the developmental line of the history of civilization as synonymous with the information and knowledge community, political communication also changes like every other issue. Radio and television have risen to a central position in the political relations of people in the electronic world; In this process, channels, radio and television, which are among the 3 issues in the classification between receivers, transmitters and channels, have made the way of using and benefiting from both transmitters and receivers into a habit, in accordance with their own characteristics. In this process, which took place within the boundaries drawn by television-mediated political communication, each of the parties had to construct roles, wishes, expectations, identity, constitutionalism, reconciliation, activities according to the instrumentality of television. By internalizing the drawn framework and borders more and more every day, it has indexed all kinds of political activities that can be realized through the media in daily life to radio and television, and then to new media tools. Key Words: Technology, Political Communication, New Media.

In our age, new media provides the opportunity to reach much wider masses and segments in proportion to traditional media tools and equipment. Thanks to this opportunity, the dijital, which is accepted as the most important invention of the new media understanding, is used for many different purposes such as politics, entertainment, communication, commerce and education. Recently, the dijital has been used extensively for political communication, especially by political parties in terms of political election campaigns and initiatives. The dijital environment appears as an important medium that enables political parties and groups to meet and communicate with their stakeholders. For this reason, the communication work of political parties on the dijital should continue in a stable and determined manner in the process other than the election campaigns. Here, it is aimed to reveal how politically effective the political participation and communication processes of political parties and groups are with the opportunities provided by the new media patterned dijital. Within the framework of the study, the conceptual structure of political communication and the new media patterned dijital process were examined, and the purposeful status of their use by political parties was tried to be explained. Key Words: New Media Political Parties Political Communications.