Suchergebnisse

This research focuses on Manitoba, Canada to explore the consumers' attitudes towards purchasing plug-in hybrid electric vehicles (PHEVs) and hybrid electric vehicles (HEVs). An online survey will be adopted to help explore participants' psychological distance to PHEVs and HEVs. Then, this study attempts to identify how psychological distance affects consumers' purchasing decision. The results may help government make efficient incentive policies and improve PHEVs and HEVs adoption.