Suchergebnisse

The article considers the process of formation and development in China of the historical-linguistic study of the Russian language and analyzes the main scientific achievements of Chinese scholars in this field. Particular attention is paid to the discussion of the most pervasive problems at this stage of the discipline's development and the ways to solve them.

Research suggests that there is a relation between childhood sexual abuse (CSA) and adulthood nonheterosexual orientation. To explore whether nonheterosexual orientation increases the risk of CSA, we recruited a large sample, added the variable of childhood gender nonconformity (CGNC), and applied the instrumental variable method. We found that heterosexual and nonheterosexual men who were more gender nonconforming in childhood were significantly more likely to report having a history of CSA than their gender-conforming counterparts. There was no relation between CSA and CGNC for heterosexual and nonheterosexual women. The instrumental variable analysis revealed that the increased prevalence of CSA experienced by nonheterosexuals compared with heterosexuals may be due to the influence of sexual orientation on CSA. In sum, the results suggest that nonheterosexuality may increase the risk of childhood sexual abuse.

We examined birth order and sibling sex ratio in relation to sexual orientation within a Chinese cultural context. A total of 672 people comprising 160 heterosexual men, 215 homosexual men, 255 heterosexual women, and 42 homosexual women, took part in a web-based survey. Our results
showed that as a whole homosexual and heterosexual men had a significantly late position in the birth order of the children in their families, but that the same phenomenon did not apply for homosexual women. In contrast to studies involving Western populations, in this study heterosexual and
homosexual men had a significant excess of older sisters, but not older brothers when compared with the norm in a Chinese population. We concluded that the male-preference stopping rule adopted by Chinese parents affected birth order and sibling sex ratio in relation to sexual orientation.

This paper examines the experience of Chinese accountants transforming themselves into a profession during the early 20th century. It delineates how the experience was shaped by an intersection of economic development, the political culture and the nationalist movement in semi-colonial Shanghai. Chinese accountants responded to the daily manifestations of these larger historical forces by combining their professional self-interests with a nationalist agenda and by adapting to the changing political environment. The history and legacy of this experience provides a point of reference for observing the re-emergence of the accounting profession in China since the end of the Maoist era.

This paper presents a model of why and how cart abandonment occurs in the online shopping process. An online survey of 210 people was conducted via the online shopping website of a communication company in China. The results demonstrate that cart abandonment was directly and positively
influenced by organization and research of the products within the cart as well as by comparison with external websites, and was directly and negatively influenced by payment intention. Both perceived cost and perceived risk had an indirect effect on cart abandonment through the mediator of
organization and research of products within the cart. Perceived transaction inconvenience did not influence cart abandonment either directly or indirectly. The results imply that cart abandonment is dependent on the shopping processes, and that organization and research of products within
the cart is a key variable that impacts cart abandonment.

We investigated and compared the effects of 2 forms of sales promotion, namely, price discounts and bonus packs, on online impulse buying. Participants were 280 undergraduate business students at a Chinese university, who responded to a promotion on a mock website. Previous researchers
have shown that bonus packs have a greater impact on offline impulse buying than do price discounts. However, our findings were different in the online impulse buying context, in which price discounts resulted in greater impulse buying intention than did bonus packs when the product was hedonic,
and bonus packs were a more effective sales promotion than price discounts when the product was utilitarian. In addition, price discounts resulted in greater impulse buying intention than did bonus packs when the product was inexpensive, whereas bonus packs were a more effective sales promotion
than were price discounts when the product was expensive.

Group buying organizations (GBO) have recently stepped up their well-established practice of employing super-low prices combined with limited product and service supply in a short transaction time span as a means of exerting pressure on consumers. The purpose of this research is to 1) identify and define three types of pressure that are triggered by online group-buying (OGB) promotions, 2) examine the effects of these three types of pressure on consumers' impulse buying behavior, and 3) investigate and produce knowledge about the mediating role of emotion in the relationship between pressure and impulse buying intention (IBI) of consumers. By integrating stimulus-organism-response (SOR) model and consumer impulse buying literature seen from the perspectives of marketing and enterprise information systems respectively, this research has identified three types of pressure (i.e., time pressure, quantity pressure, and price pressure) that influence the impulse buying behavior (IBB) of consumers regarding OGB. The research then examines the mediating role of emotion with reference to pleasure and arousal level. The results of a large-scale online survey combined with an analysis of a structural equation model demonstrate that the above-mentioned three types of pressure have different effects on IBI of consumers. Moreover, the research finds that this is achieved through different mediating mechanisms. Based on the results of the analysis, the authors have made some suggestions that marketers can utilize in developing effective OGB strategies. This research also provides the basis for enterprise information systems (EIS) to develop technologies that will allow organizations to better serve the needs of their OGB customers.