La era de digitalización: dominación de información
In: Mediaciones Sociales, Band 20, S. e78924
ISSN: 1989-0494
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In: Mediaciones Sociales, Band 20, S. e78924
ISSN: 1989-0494
Films are the reflection of the mainstream ideology in a specific culture. More importantly, the process of film translation itself is equivalent to the rewriting process by the translator (Lefevere 1992), which embodies and even strengthens the manipulation of social ideology. As the "Main Melody" films that focus on propagandizing the official messages of the Communist Party of China (CPC), Wolf Warrior II (2017) and The Wandering Earth (2019)'s rewritten subtitles intensively embody the ideology manipulation under the regime of the CPC and the Chinese government. By discussing how audiences from different social, cultural, ethnic backgrounds might employ their experience and knowledge about the Chinese society and politics to decode the subtitles in ways that contradict the intended meaning, this paper seeks to investigate the effectiveness of the rewritten subtitles' ideological manipulation towards the Chinese audience and the English-speaking audience.
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The dissemination of audiovisual products has played an indispensable role in shaping ideological propaganda and national influence in China. The "Main Melody" are the films that serve to propagandize the mainstream ideology of the Chinese Communist Party (CCP). As a typical example of this genre, Wolf Warrior II (《战狼2》) (2017) has been the top-grossing film in the Chinese mainland since its release in July 2017. The science fiction film The Wandering Earth ( 《流浪地球》) (2019), with its subtle implication of "Main Melody", quickly ranks as the third. Meanwhile, the action movie Operation Red Sea (《红海行动》) (2018), which advocates the element of "Main Melody", has been ranked fifth in the Chinese mainland box office. In this paper, I will move beyond the conventional linguistic research in audiovisual translation to focus on the ideology revealed through the subtitles of this specific film genre. By considering the movies as multilingual texts targeted for both Chinese audiences and English-speaking audiences, I seek to explore the ideology reflected in the subtitles of the films by probing into several questions through the paper including: What stereotyped image does China still hold towards the West? What kind of image does the CCP and the Chinese government attempt to portray China as in the mind of Chinese audiences and English-speaking audiences?
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In: China: CIJ ; an international journal, Band 17, Heft 2, S. 19-38
ISSN: 0219-8614
By comparing two urban middle-class protests in the same region in China, this study addresses the moral dilemma of Not-in-My-Backyard (NIMBY) movements. This article argues that the success of a movement is rooted in the media-movement dynamics of two related social processes: securing public support for the movement to enable it to bypass its "selfishness" label; and ensuring the movement's survival within the authoritarian state to bring about possible policy changes. The structural position of the middle class enables activists to strategically exceed NIMBYism while setting the tone of compromise at the same time. (China/GIGA)
World Affairs Online
In: China Int. J. 2019;17:19–38
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Medicines management is only one part of NHS (UK) procurement and management, but essentially a very expensive part. In December 2012 the Department of Health issued an action plan to improve the use of medicines and reduce waste. There is an onus therefore on the NHS to ensure that they are as efficient in the medicines management as possible in all aspects of the supply chain in order to ensure sustainability (economically and operationally). To do this consideration must be given to medicines optimization, from procurement, through to storage, dispensing, compliance and finally waste prevention and reduction and waste retrieval. As part of the larger National Health Service (UK), hospital pharmacy places strong emphasis on contributing to the efficiency targets through reductions in waste and drug spending, and best practice. The purpose of this study is to examine medicines reverse logistics practice within the NHS hospital pharmacies, and the operational strategy which drives such practices. The overarching aim is to explore through qualitative analysis the variance and commonality in strategy and practice in what is a standard logistical activity. The outputs offer transparency of medicines RL as practiced by NHS professionals and contribute to ongoing discussions within the Department of Health (NHS UK) on best practice governing waste medicines recycling processes. A qualitative approach was adopted in undertaking this research study, utilizing a purposive study sample. The survey examined practice in 45 hospitals as individual cases across all stages in the medicines reverse logistics system. The findings indicated there is some commonality in the strategy employed in conducting medicines recycling, and all 3 drivers are prevalent in undertaking recycling and encouraging a more sustainable approach, i.e., economic, corporate citizenship, and legislation. However, the means by which the same objective was achieved differed, such as resource utilisation, training etc.
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In: Humanities and Social Sciences Communications, Band 11, Heft 1
ISSN: 2662-9992
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In: Environmental science and pollution research: ESPR, Band 30, Heft 29, S. 74070-74092
ISSN: 1614-7499
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Working paper
In: International Journal of Research in Marketing, forthcoming
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Working paper
In: SFTR-D-24-00377
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