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In: Complex human behavior
In: Journal of Marketing Research Vol. 42, November 2005
SSRN
This volume contains contributions from 24 internationally known scholars covering a broad spectrum of interests in cross-cultural theory and research. This breadth is reflected in the diversity of the topics covered in the volume, which include theoretical approaches to cross-cultural research, the dimensions of national cultures and their measurement, ecological and economic foundations of culture, cognitive, perceptual and emotional manifestations of culture, and bicultural and intercultural processes.In addition to the individual chapters, the volume contains a dialog amon