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"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--

"It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized. Why standing for everything is the same as standing for nothing. Why there's no such thing as full service. Deep and narrow as a strategic imperative. Why it's better to be a profit leader than a market leader. Differentiation and price premiums. How to map your brand on the matrix of relevance and differentiation. How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best. Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms."--

Drawing on legal and literary sources, this work revises and expands understandings of female honesty, worth and credit by exploring how women from the middling and lower ranks of society fashioned positive identities as mothers, housewives, domestic managers, retailers and neighbours between 1550 and 1700.

This is the first work to explore how women from the middling sorts and the labouring poor fashioned identities as honest individuals of good repute. Using depositions, interrogations and trial reports from the London church courts, the Bridewell hospital and the Old Bailey, alongside ballads, jest-books, pamphlets and plays, this book outlines how women's working roles as mothers, housewives, servants, domestic managers and retailers, as well as their social interactions with their fellow Londoners, shaped their reputations in a growing metropolis which was to become the largest city in Europe by 1700. By paying equal attention to both paid and unpaid forms of work, and by covering the whole of the seventeenth century rather than solely the decades before 1640 or after 1660, this book provides the most holistic study to date of early modern notions of female honesty, credit and worth.