Suchergebnisse

Introduction -- Winning states of mind -- Rational minds, irrational campaigns -- The evolution of the passionate brain -- How emotions work -- When knowledge isn't power -- Trickle-up politics -- Writing an emotional constitution -- Abortion and ambivalence -- Gunning for common ground -- Racial consciousness and unconsciousness -- Death and taxes -- Hope, inspiration, and political intelligence -- Positively negative -- Terror networks -- Civil and uncivil unions

The relation between individual and collective processes is central to the social sciences, yet difficult to conceptualize because of the necessity of crossing disciplinary boundaries. The result is that researchers in different disciplines construct their own implicit, and often unsatisfactory, models of either individual or collective phenomena, which in turn influence their theoretical and empirical work. In this 1985 book, Drew Westen attempts to cross these boundaries, proposing an interdisciplinary approach to personality, to culture, and to the relation between the two. Throughout the book, Westen provides reviews of a variety of fields, including personality theory, moral development, ego development, and culture theory. His book will appeal to students and scholars in all the social sciences, as well as to any reader concerned with understanding the relation between individuals and the world in which they live

Political strategists decide daily how to market their candidates. Growing recognition of the importance of implicit processes (processes occurring outside of awareness) suggests limitations to focus groups and polling, which rely on conscious self‐report. Two experiments, inspired by national political campaigns, employed Internet‐presented subliminal primes to study evaluations of politicians. In Experiment 1, the subliminal word "RATS" increased negative ratings of an unknown politician. In Experiment 2, conducted during former California Governor Gray Davis's recall referendum, a subliminal photo of Clinton affected ratings of Davis, primarily among Independents. Results showed that subliminal stimuli can affect ratings of well‐known as well as unknown politicians. Further, subliminal studies can be conducted in a mass media outlet (the Internet) in real time and supplement voter self‐report, supporting the potential utility of implicit measures for campaign decision making.