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This article is taken from DONG XIANG, no. 7, 1979 (16 April), pp. 6-8 and translated by KAMINI MISRA, final year student of M.A. Chinese language, Jawaharlal Nehru Uni versity, New Delhi. — EDITOR

Intro -- Dedication -- Preface -- Contents -- Editor and Contributors -- Editor -- Contributors -- Chapter 1: The Mobile Phone and Political Participation in Asia: Theorizing the Dynamics of Personalized Technologies and Networked Externality -- 1.1 The Mobile Revolution in Asia -- 1.2 Goals and Significance -- 1.3 The Rise of Mobile Phones as Civic Media -- 1.4 Mobile Media for Social Change in Asia -- 1.5 Patterns of Mobile Political Communication in Asia -- 1.6 Asian Contexts for Global Significance -- 1.7 Scope of Study and Core Concepts -- 1.8 Organization and Structure of the Book -- Where We Go from Here -- References -- Part I: Asian Mobile Communication Research in Global Perspective -- Chapter 2: Mobile Media as a Political Institution in Asia: Preliminary Evidence from Empirical Research 2000-2015 -- 2.1 Introduction -- 2.2 Literature Review and Research Questions -- Asian Mobile Communication Research -- 2.3 From Private Chat to Public Communication? The Evolution of Mobile Media Research -- 2.4 Mobile Media as an Emerging Political Institution -- 2.5 Method -- Journal Selection -- Coding Scheme -- 2.6 Results -- General Trends in the Evolving Mobile Media Studies on Asia -- 2.7 Results on Articles About Civic and Political Engagement -- 2.8 Conclusions and Discussion -- References -- Chapter 3: Developing Political Associational Ties on Mobile Social Media: A Cross-National Study of the Asia-Pacific Region -- 3.1 Introduction -- 3.2 Previous Research, Hypotheses and Research Question -- 3.3 Method -- Measurements of Variables -- 3.4 Findings -- 3.5 Discussion -- References -- Part II: Mobile Communication and Civic Engagement -- Chapter 4: Political Conversations as Civic Engagement: Examining Patterns from Mobile Communication Logs in Japan -- 4.1 Introduction -- 4.2 Review of Previous Studies -- 4.3 Method -- Measurement.

Media use and talking with others have been found to have positive effects on citizens' civic participation according to Wyatt, Katz, and Kim (2000). Recent research links informational uses of the mobile phone to increased involvement in civic and political life. Building on this line of research, this study explores the effect of smartphone use on civil discourse engagement in China, with its nearly 900 million mobile phone users. Results reveal the smartphone's role as an outlet of public information, which fosters political talk with others, but also suggest use of government-controlled traditional media stifles open civic discourse. Hierarchical regression analyses show that talking politics in private, extensive use of the smartphone, and mobile tweeting were positive predictors of engagement in online civic discourse.

In a very short period of time, mobile telephony, tablets, and other hand-held devices swept the world. The world's first cellular network was created in 1977, but the mobile phone has made history as one of the fastest diffusing communication technologies, reaching nearly six billion subscribers by 2011. The time is right to define mobile media in an effort to better understand mobile communication technologies and their broad implications for the fundamental meanings of media, communication, community, social institutions, and especially society. In this article, I argue that the advent of mobile telephony as a wireless telecommunication system and portable platform for human communication has seemingly transformed the classical definition of mass communication. In fact, mobile media-supported communication, such as mobile news and mobile tweets, has accelerated what communication scholars have described as "the end of mass communication." The article ends with a call for a holistic view of mobile communication research.

This study examines the relationships between the lifestyles of urban Chinese consumers and the adoption and use of pagers and mobile phones. Based on a probability sample of 7094 respondents from China's seven most prosperous cities, results show that the respondents identified as yuppies tended to integrate pagers and mobile phones into their conspicuous, westernized and socially active lifestyle. Adopting a pager and mobile phone is found to be a means to achieve social differentiation and identity among this lifestyle segment. The study demonstrates the utility of segmentation analysis in delineating complex relationships among demographics, lifestyles and adoption and use of new media.

This study modeled and tested the dynamic relationship between standardization in creative strategy and execution in two culturally distinct countries. It also examined the influence of culture on standardization of creative strategy and execution. Results show that culture impacts execution more than creative strategy. The study suggests that it makes sense for international advertisers to develop a single creative strategy to use globally so long as execution accounts for culture. The more culturally different the target market is from the home country, the more localized the execution should be.

Mobility, immediacy, and instrumentality are found the strongest instrumental motives in predicting the use of cellular phones, followed by intrinsic factors such as affection/sociability. Subscription to functionally enhanced services such as call transfers and caller ID appears to be important predictors for overall cellular phone use, especially for those who are on the go. As expected, the use of cellular phones on buses, cars, and trains or in malls and restaurants is strongly linked to mobility and immediate access gratifications. Further, young and less educated women tend to talk longer on each call. Finally, talking to co-workers and business partners via cellular phones appears to be for instrumental reasons, while talking to immediate family members is for mobility and showing affection.