The ubiquity of the World Wide Web has provided massive opportunities to teachers and learners around the globe to share knowledge anytime anywhere via learning management system. Hence, considering the needs of the students; universities have arranged the facilities of the learning management system. This study is an empirical evaluation of university faculty members' intention to use a learning management system. We extended Davis's (1989) Technology Acceptance Model (TAM) to evaluate faculty members' intention to use learning management system amid COVID‐19. Data were obtained from the faculty members of Pakistani universities through the convenience sampling technique and analyzed using PLS‐SEM. The outcomes of the study revealed that perceived ease of using a learning management system, user‐interface design, and faculty members' innovativeness have a favorable impact on their intention to use learning management system. Facilitating conditions positively influenced intention to use learning management system. However, the positive relationship between facilitating conditions and perceived ease of using the learning management system was insignificant. The results indicate that the extended TAM model has effectively predicted faculty members' intention to use the learning management system. The findings of the current study can be used for the training and development of faculty members by institutions and regulatory bodies in developing countries.
Purpose The purpose of this study is to develop a theoretical framework of consumers' purchase intention of energy efficient home appliances.
Design/methodology/approach Non-probability quota based on age and education and purposive sampling technique have been used to assess data collected by a questionnaire survey.
Findings The findings of the study reveal that consumers' knowledge of eco-labels, environmental concern and perceived consumer effectiveness are the important predictors of purchase intention. However, the positive relationship between green trust and products' functional value was found insignificant. It is believed that consumers' are skeptical about products' functional benefits.
Research limitations/implications Although this study has presented a holistic approach to assess consumer purchase intention for energy-efficient home appliances, there are some limitations of the current study. First, this study has focused on consumer intention to purchase energy-efficient home appliances rather than actual purchase of appliances. Ajzen (1991) argued that intention is the accurate and immediate measure of actual, but gaps exist between intention and the actual behavior of the consumers (Ajzen and Fishbein, 1980). Consumers' intentions may not always result in actual behavior. Thus, to expand research applicability, researchers should include actual behavior of consumers by conducting interviews or collecting data from the same consumers after an interval of three to six months. Second, the study has focused on consumers' psychographic variables, there may be many other factors such as technological variables, government and pressure group influence and media impact on consumer intention to purchase energy-efficient home appliances. Future studies can integrate the impact of these potential variables on consumer purchase intention of energy-efficient home appliances with the same model. The third limitation is related to the methodology of this study, the quantitative method has been used in this study. Future studies may use qualitative and mixed methods to better understand consumers' inclination of purchase intention of energy-efficient home appliances in Pakistan. Besides, a qualitative study will be helpful to explore new variables that are essential in the decision-making of consumers for the purchase of energy-efficient home appliances in Pakistan. Pakistan is a developing country where the majority of the people are belonging to the middle-class; there may be many other important factors that affect consumers' purchase intention of energy-efficient home appliances. Therefore, an in-depth qualitative study would be helpful to explore those variables in the context of a developing country.
Practical implications Energy consumption has posed serious threats to the sustainability of the environment and endangered the lives of many species across the globe. Environmental degradation due to unsustainable consumptions has provided ample opportunities to the marketers that led to the development of sustainable products such as energy-efficient home appliances. In this study, the antecedent of purchase intention of energy-efficient appliances includes attitude, functional values, perceived consumer effectiveness, consumers' knowledge of eco-labels, environmental concern and green trust. Although researchers have extended TBP to predict consumers' purchase intention of energy-efficient appliances, studies lack to provide a holistic view from consumers' perspective. Consumers' concern for the safety of the environment depicts consumers tendency to purchase environmentally friendly products and promote less hazardous products. Marketers should incorporate environmentally friendly benefits to the product that serve to attract maximum consumers and maintain harmony with the environment. Consumers' knowledge of eco-labels, green trust and functional values are a vital construct that needs focus in term of the energy-efficient appliances purchase decision. Eco-labels are one of the emerging marketing tools that serve to guide consumers related to products environmentally friendly attributes and contribute to the acceptability of products. Marketers can use eco-labels to differentiate green products from conventional and establishes consumers' trust in product performance.
Originality/value This study is relevant to energy-efficient home appliances. Systematic literature of previous studies suggested the need to conduct and examine the antecedents of energy-efficient home appliances in developing markets. This research highlights that perceived consumer effectiveness is the most influencing factor affecting intention. The implications of this study would be helpful in understanding consumers' behavior toward the purchase of green products in developing markets.
In: Full Reference "Waris, I., & Hameed, I. (2019). Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan. Pacific Business Review International, 12(04), 09-22"
Purpose The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan).
Design/methodology/approach The target population of this study was university students in Pakistan. According to UNDP (2017) report, Pakistan has the largest youth population. More than 64% of the total population (210 million) is below 30 years of age. If trained properly, this huge chunk of the population could become a source of intellectual capital for the development of the nation. The quota based on age sampling technique was used to collect the data from university students in Karachi because more than 64% of the Pakistan population is below 30 years of age.
Findings The findings reveal that university entrepreneurial support has a strong influence on attitude toward sustainable entrepreneurship and entrepreneurial self-efficacy.
Research limitations/implications The role of university entrepreneurial support, environmental concern and students' entrepreneurial self-efficacy are vital factors in sustainability-driven entrepreneurship. This study enriches the literature of green entrepreneurship helping to understand university students' intention for sustainable entrepreneurship. The outcome of this study would help strategists and environmental academicians to guide university students regarding the launch of sustainable ventures.
Originality/value To the best of authors' knowledge, this is one of the first studies to explore the effects of environmental concern on entrepreneurial intention among university students in the context of a developing country – Pakistan.
Purpose Environmental issues have triggered the need for sustainable behavior around the globe. The tourism industry's rapid growth also contributes to environmental degradation through natural resource depletion and excess water and energy utilization. Based on social identity theory, this study aims to assess the impact of environmental corporate social responsibility initiatives on green customers' citizenship behavior. Furthermore, the study assesses the mediating effects of green trust, customer–company identification and green image.
Design/methodology/approach This study is a quantitative approach, and purposive sampling technique was used to collect the data from the hotels' customers from northern areas of Pakistan. This study used partial least square-structural equation modeling to analyze the data of 426 customers.
Findings The study's findings show that environmental corporate social responsibility initiatives significantly impact green customers' citizenship behavior, green trust, customer–company identification and green corporate image. However, the relationship between green corporate image and green customers' citizenship behavior was insignificant. Furthermore, the study's results revealed that green trust and customer–company identification partially mediate between environmental corporate social responsibility initiatives and green customers' citizenship behavior.
Practical implications The findings suggest that hotels' environmental corporate social responsibility initiatives improve green customer citizenship behavior, green trust and enhance customer–company identification. Therefore, hotel industry managers should consider reinforcing existing environmental corporate social responsibility initiatives and make further efforts to highlight the importance of such initiatives for environmental sustainability, which ultimately affects customers' green customer citizenship behavior.
Originality/value This research developed a novel framework to understand green customers' citizenship behavior in the tourism industry. It extended the literature on environmental corporate social responsibility initiatives and green customers' citizenship behavior. In addition, the research adds value by confirming the significant direct and mediating role of customer–company identification in tourism industry context.
