Suchergebnisse

In the digital era, consumers' information has become a vital marketing asset. Despite the potential risks associated with compromising privacy, some consumers willingly permit companies to collect their data. As consumers with more resources may face more significant consequences if
their privacy is compromised, it is important to understand the privacy disclosure intent of consumers with high socioeconomic status. We conducted two studies, in the United States (n = 284) and China (n = 303). We found that high subjective (but not objective) socioeconomic
status positively predicted participants' tendency to report their personal information in the consumer survey, with this relationship being mediated by higher levels of interpersonal trust. This is the first study to examine the relationship between subjective socioeconomic status and personal
information disclosure. As such, it contributes to expanding existing research domains while also offering valuable insights into marketing strategies aimed at safeguarding consumer privacy.

Trump and Bolsonaro are perceived as erratic presidents, but they may actually be quite rational. We explore two channels of manipulation in a polarized society. One relates to swing voters and their perception of a president's competence. The other one captures the effort by a president to appeal and mobilize her base voters. We model erraticism in dealing with the COVID-19 pandemic, but our model could also be applied to other realms of political manipulation. We find that erratic freedom propaganda directed against state-administered lockdowns may help a president in her re-election bid. Paradoxically, if the challenger gains popular support or increases voter mobilization against the president, it is optimal for the president to further increase erratic propaganda in order to increase the mobilization of her own supporters. Our predicted surge in voter mobilization is actually a main outcome of the 2020 US elections.

Given the significance of cultivating students' autonomous learning ability, there is a need to develop an instructional model that can improve students' awareness and behavior of autonomous learning, as well as to explore the effectiveness and optimization of this model effectively. Taking college English course as a case study, this paper constructs a blended learning mode based on SPOC, which combines advantages of online and offline teaching. 15 types of nonredundant sets resulting from 500 questionnaires has been explored, and the optimal factor combinations have been found out from 15 types with the technology of data mining to optimize the mode constructed previously. Optimized blended learning mode, emphasizing the optimal factors more, has been applied to College English curriculum design and teaching practice in China. Surveys of students' achievement and autonomous learning behavior have been conducted after experiment. The results of the research indicate that the optimized blended learning mode will stimulate foreign language learners' learning motivation, cultivate their autonomous learning ability, so as to construct and improve their autonomous learning behavior further.

The conservation approach of "adaptive reuse", as a means to give new life to deteriorated heritage buildings, seems to receive criticism from people of Hong Kong in recent years. While the government tries to promote this conservation treatment to seek a balance between sustainable development and heritage conservation, the residents unsatisfied with the conservation results; and carrying a sense of criticism on government's too much intervention. Studies in recent years indicated different preference on "what to conserve" then a series of adaptive reuse potential model was constructed. However, there is limited research comparing different opinions on "how to conserve" and investigating the adaptive reuse outcomes of current projects in a comprehensive way. Hong Kong is a dynamic, contemporary city with short history. Relics in Hong Kong were often torn down once the economic returns of redevelopment much higher. Besides this, the limitation of resources both land and labor let the heritage buildings face the risks of demolition and redevelopment. "Change or continuity" and "reuse or demolition" have form the central argument for heritage conservation in Hong Kong. This dissertation uses the adaptive reuse of Wing Lee Street and Lui Seng Chun as a study case. Wing Lee Street is a completely government initiated project, while Lui Seng Chun is a product of government and non-government cooperation. Both cases possessing Hong Kong housing identity while sharing the same target, benefit community. Wing Lee Street took the compatible reuse approach while Lui Seng Chun adopted the appropriate reuse approach. Due to different reuse approach plus different stakeholders' involvement, the reuse outcomes are totally different. The original target of Lui Seng Chun has been successfully met while Wing Lee Street failed to meet the reuse objective. After a detailed analysis, the thesis found that, convert old buildings to new uses is a better strategy than demolish and a scheme that allow non-government to apply for will bring a win-win situation. Learn from Lui Seng Chun, in order to bring vibrant to the street, the thesis suggests that Wing Lee Street should either go back to private ownership or maintaining the original inhabitants and tenants. On the other hand, there are also some recommendations for future adaptive reuse projects in Hong Kong: towards a collaborative partnership between different groups of people; incentives to enhance the economic viability of the use uses; and the heritage building conservation plan should accompanied by a long-term building management plan. In the nutshell, adaptive reuse is not about developing mega-events without wholly grounded decision-making or pursuit economic development at the cost of residents' interests. It is more about engaging with the lives of those people who live in the city. This dissertation contributes to identifying the major factors of the sustainability framework for the adaptive reuse of historic buildings. Hope this dissertation will be a useful reference for a better outcome in future heritage building projects in Hong Kong. ; published_or_final_version ; Housing Management ; Master ; Master of Housing Management