Suchergebnisse

Legalization of illegally obtained income, money laundering is an extremely negative social phenomenon, represented both on a national and international scale. The inclusion of illegally acquired income in legal financial flows not only undermines the economic and monetary system, but also undermines the political stability and security of the state. The concern about money laundering has become one of the main preoccupations of governments and financial sector regulatory bodies around the world. One of the state's responses to this negative phenomenon is an effective system for combating money laundering and terrorist financing. A system characterized by partnership between the private and public sectors, coordination and cooperation between competent state authorities and all its participants/obligors. The accounting profession plays an important role in the financial system by facilitating transactions that support the nation's economy. Accountants are obliged to apply and observe the measures and actions prescribed by law related to the prevention of money laundering, thereby ensuring that their services are not used for criminal purposes. The aim of this paper is to expand the spectrum of knowledge about the phenomenon of money laundering and to point out the significant role of accountants in a complex and dynamic process such as the prevention of money laundering.

The development of a modern company implies the effective implementation of various marketing strategies. Marketing strategies are the basis for an effective marketing plan that is an integral part of the company's business plan. The marketing plan is defined and shaped in practice between the design of an adequate marketing strategy and the implementation of the marketing campaign. Defining marketing strategies implies a clear specification of a series of specific actions that need to be successfully implemented. Achieving defined marketing goals is directly correlated with well-defined marketing strategies. The key is to ensure measurable results when implementing a marketing strategy. Marketing strategies represent the foundation for developing a tactical plan in the company and thus have an extremely significant impact on the success of the company's operations. Therefore, there is a necessity to clearly define the types of marketing strategies that will be implemented in a certain company. In Republika Srpska, as an integral part of Bosnia and Herzegovina, one can identify different types of marketing strategies applied by companies in order to achieve their business goals. The specifics of the market influence the definition and application of specific marketing strategies. The choice of marketing strategy should always be in the function of improving the competitiveness of a particular company.

Innovations are one of the most important factors in the competitiveness of the enterprises in modern business conditions. Innovation is defined as the process of creating new (and differentiated) value for customers in the market, which can create a sustainable competition advantage. The goal of innovation is to create more successful future of the company, but this success does not happen by itself, but a purposeful implementation of the innovation process is required - which requires, in the first place, the planning of all phases and sub-processes.