Three mailings of a six-page survey questionnaire to a circulation-weighted newspaper sample group of 540 editors in 1987 resulted in a final response rate of 51.6%. Follow-up study with nonresponders did not find any regional variations in nonreponse, but did discover that editors from smaller, noncorporate newspapers were more likely to respond. Among reasons given for nonresponse were lack of time—especially from editors of larger newspapers—and complaints that the survey was too long. Some editors said they received too many mail questionnaires.
Research suggests that vivid and personalized interventions influence proenvironmental attitudes and behaviors. Through the use of immersive virtual environment technology, people can experience vivid environmental scenarios that are personalized to the individual. An experiment was conducted to investigate the impact of vivid and/or personal messages on energy savings behavior related to hot water use. Participants experienced a virtual shower in which they received feedback (varying in vividness and/or personalization) on the amount of energy used to heat and transport the virtual water. Participants' hot water use during hand washing in the physical world was tracked before and after treatment. Participants exposed to vivid messages used cooler water compared with not vivid messages. There was no significant effect for personal messages and no interaction effect. The results suggest that technology that leverages vividness may be effective in promoting proenvironmental behaviors.
Introduction Flavored tobacco appeals to new users. This paper describes evaluation results of California's early ordinances restricting flavored tobacco sales. Methods A multicomponent evaluation of proximal policy outcomes involved the following: (a) tracking the reach of local ordinances; (b) a retail observation survey; and (c) a statewide opinion poll of tobacco retailers. Change in the population covered by local ordinances was computed. Retail observations compared availability of flavored tobacco at retailers in jurisdictions with and without an ordinance. Mixed models compared ordinance and matched no-ordinance jurisdictions and adjusted for store type. An opinion poll assessed retailers' awareness and ease of compliance with local ordinances, comparing respondents in ordinance jurisdictions with the rest of California. Results The proportion of Californians living in a jurisdiction with an ordinance increased from 0.6% in April 2015 to 5.82% by January 1, 2019. Flavored tobacco availability was significantly lower in ordinance jurisdictions than in matched jurisdictions: menthol cigarettes (40.6% vs. 95.0%), cigarillos/cigar wraps with explicit flavor descriptors (56.4% vs. 85.0%), and vaping products with explicit flavor descriptors (6.1% vs. 56.9%). Over half of retailers felt compliance was easy; however, retailers in ordinance jurisdictions expressed lower support for flavor sales restrictions. Conclusions The proportion of California's population covered by a flavor ordinance increased nine-fold between April 2015 and January 2019. Fewer retailers in ordinance jurisdictions had flavored tobacco products available compared to matched jurisdictions without an ordinance, but many still advertised flavored products they could not sell. Comprehensive ordinances and retailer outreach may facilitate sales-restriction support and compliance.
