Suchergebnisse

Social Technologies (ST) can emphasize social sustainability and provide improvements in human beings' basic condition. This study aims to analyze whether ST carried out between restaurants and their partners also promoted social sustainability. It is a qualitative, descriptive and multicase study, with cases selected by judging. It was possible to realized that the cooperative experiences were characterized as ST, since they were activities organized and systematized, with social relevance and effectiveness and that dialogued amongst knowledge, so that it would promote social sustainability. The cooperative experiments here studied fit in the social sustainability criteria, where they promoted opportunities for stable jobs, income generation, promotion of workers' rights, professional development, training and increase of the skills of those involved. Information sharing and trust were fundamental to the success of actions. As not all partnerships and processes were formalized, social relationships and reciprocity helped the development of activities.

O presente artigo tem como objetivo avaliar o alinhamento entre a estratégia do Instituto de Pesquisa e Planejamento Urbano de Curitiba – IPPUC, responsável pelo planejamento urbano municipal, e a estratégia da Urbanização de Curitiba S/A – URBS, responsável pela gestão da mobilidade urbana e dos equipamentos públicos urbanos na cidade de Curitiba. Trata-se de uma pesquisa descritiva de natureza qualitativa, cujos métodos de coleta e tratamento dos dados foram a entrevista semiestruturada, a pesquisa documental e a transcrição das entrevistas. O propósito da pesquisa é de um estudo descritivo. Os resultados obtidos demonstraram que a URBS e o IPPUC atuam em conjunto no desenvolvimento do macroplanejamento do sistema viário, do transporte coletivo e dos projetos dos equipamentos urbanos que depois serão gerenciados pela URBS. Percebeu-se, também, que existe uma administração estratégica formal nas duas empresas, necessitando de melhorias na fase de implantação e de controle. Quanto ao alinhamento estratégico entre as duas empresas, observou-se que as estratégias estão alinhadas, visando à melhoria da vida urbana. O processo de alinhamento estratégico é sustentado pelo Plano de Governo Municipal, pela direção política do prefeito do município, pela lei de responsabilidade fiscal e pelos programas de financiamento, em que a URBS, como futura gestora, participa dos projetos elaborados pelo IPPUC.

Purpose
The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in Curitiba (Paraná), Brazil. The paper observes the CSR practice developed by the company.


Design/methodology/approach
A descriptive study that used a qualitative approach was held. The research strategy of the research used consisted of a case study. Data were collected through semi-structured, in-depth interviews, documental analysis and direct observation. These data were further analyzed through the content analysis' perspective.


Findings
The organization in question, even without obligation, develops a CSR project that contributes to the formation and awareness of young citizens, comprising ethical, voluntary, economical and legal responsibilities.


Research limitations/implications
Because of the fact that this is a single case study, the results cannot be generalized, representing only the reality of this case.


Practical implications
The practical implications of this study lies in the attention toward training of students of public schools, especially in aspects of buses and services usage and care for public equity, factors that even contribute to citizenship and the formation of better people and professionals. This will, in the future, contribute to form citizens that are more aware and who will tend to contribute to adequate usage of the transportation system as a whole, resulting in savings for the organization.


Social implications
The project analyzed in this study contributes to the formation of better citizens regarding the respect and ethical responsibilities they develop toward the public transportation system.


Originality/value
This paper demonstrates the commitment to a CSC practice made by a mixed-economy organization that develops this practice to contribute to the formation of citizens of the city. The value of this paper lies in the fact that it shows how CSR practices can be aligned with other practices of organizations, contributing to all stakeholders involved in it.