Suchergebnisse

Purpose
It should be highlighted that innovation is related to the absorption of knowledge, dynamicity and market orientation, with these elements seeking to aid efficiency, increasing firms' competitive advantage. This study aims to gauge the influence of absorptive capacity, dynamic capability and market orientation on new product performance in Brazilian technology-based firms.


Design/methodology/approach
The study was characterized as quantitative, using primary data from Brazilian technology-based firms, as they are dynamic contexts that stimulate the absorption and exchange of knowledge and other organizational resources. It should be highlighted that this study received funding from the National Council for Scientific and Technological Development. The research hypotheses were empirically tested, confirming the relationship between dynamic capability and absorptive capacity, market orientation and new product performance.


Findings
Regarding the empirical contribution of the research results, it could be argued that for the purpose of improving performance in innovation, reflected in new product performance, companies need to develop strategies that correspond to market demand. Furthermore, these empirical findings provide an integrating view of the constructs and identify the importance of companies anticipating and responding to the demands of their customers quickly so that they can enjoy better performance. Therefore, companies need to adjust their processes, resources and capabilities to obtain better results, and for this, the involvement of managers is fundamental because they are the only ones with the clout to stimulate such initiatives. This approach favors recognizing and valuing absorptive capacity and dynamic capabilities and helps to identify new constructs such as responsive and proactive market orientation, which need to be adequately developed by managers to create competitive advantages that stem from better new product performance.


Research limitations/implications
A limitation of the study is that it does not address a specific analysis of the sector in which the technology-based firms (TBFs) under study operate. No tests were conducted regarding whether it is possible to perceive different structural paths for absorptive capacity, market orientation, dynamic capability and new product performance according to the sector of the TBFs.


Practical implications
Regarding the empirical contribution of the research results, it could be argued that for the purpose of improving performance in innovation, reflected in new product performance, companies need to develop strategies that correspond to market demand. Furthermore, these empirical findings provide an integrating view of the constructs and identify the importance of companies anticipating and responding to the demands of their customers quickly so that they can enjoy better performance. Therefore, companies need to adjust their processes, resources and capabilities to obtain better results and, for this, the involvement of managers is fundamental because they are the only ones with the clout to stimulate such initiatives.


Social implications
One of the main contributions of the study is that it provides an empirical demonstration that on its own absorptive capacity cannot boost new product performance. For this purpose, it needs to be combined with dynamic capabilities. Through this proposed model, it was possible to characterize the antecedent relationship of absorptive capacity and illustrate its relationship with dynamic capabilities. Another relevant theoretical contribution is the statistical proof of the positive relationship of both proactive and responsive market orientation with dynamic capability, and that dynamic capability has a positive influence on new product performance, which will generate better financial performance of TBFs.


Originality/value
As a contribution to the field, it was empirically demonstrated that on its own absorptive capacity cannot improve new product performance. For this to occur, it must be combined with dynamic capabilities. Through the proposed model, it is possible to characterize the antecedent relationship of absorptive capacity and illustrate its relationship with dynamic capability.

Objetivo: Analisar a percepção da satisfação da experiência acadêmica, dos alunos que participaram de atividades pedagógicas remotas em decorrência da pandemia da Covid-19, comparando-a com o retorno ao presencial.
Originalidade/valor: A pesquisa mostra-se relevante na medida em que os resultados indicam a necessidade de mudança na estratégia da oferta de ensino da Instituição de Ensino Superior (IES), que pode resultar na fidelização dos estudantes.
Método: A pesquisa conduzida caracteriza-se como descritiva, transversal, com abordagem quantitativa, tendo como participantes 81 alunos de uma IES do Estado de São Paulo. Foi aplicada a Escala de Percepção da Satisfação Acadêmica de Schleich et al. (2006), composta por três dimensões: satisfação com o curso, oportunidade de desenvolvimento e satisfação com a IES. A análise foi desenvolvida com a aplicação do teste de normalidade de Kolmogorov-Smirnov e do teste de diferença entre médias de pares emparelhados de Wilcoxon.
Resultados: O estudo demonstra que não há diferença estatística relevante na percepção da satisfação da experiência acadêmica pelos alunos ao comparar o ensino online, ocorrido durante a pandemia da COVID-19, e o presencial, após o término da crise sanitária mundial. Entretanto, a maioria dos alunos (77,8%) desejam uma alteração no formato de ensino ofertado atualmente pela IES, após vivenciarem uma transformação digital (TD), ainda que incipiente, no ensino.
Conclusão: O presente estudo contribui com a teoria na medida em que é relatado um fator impulsionador para adoção da TD que não constava na revisão da literatura acerca do tema. A pesquisa aprimora a compreensão sobre as métricas a serem utilizadas pelas organizações, em linha com a lente teórica na qual está embasada, que propõe a utilização de indicadores capazes de capturar o sentimento dos clientes frente à uma TD.

PurposeThis study aims to explore the effect of crises on multinational companies' (MNC) subsidiaries' performance. It is hypothesized that crisis-led business underperformance will lead subsidiaries to choose market oriented or entrepreneurial oriented strategies (or both, "ambiorientation"). Finally, this study explores the idea that subsidiaries address market orientation (MO)-based strategies will address both exploration and exploitation outcomes, whereas those that choose entrepreneurial orientation (EO)-based strategies will focus on exploration only.Design/methodology/approachPartial-least square structural equation modelling was used to test the hypotheses. Data collection consisted of 280 full answers regarding MNC subsidiaries in Brazil.FindingsThe data provide evidence that crisis perception affects firms' business performance. MNC subsidiaries in emerging economies, when confronting crises, take two different paths and use both market orientation, as well as entrepreneurial orientation (what the authors call "ambiorientation"). MO-based strategies cause both exploration and exploitation outcomes, and their combined result is comparable to EO-based strategies that focus only on exploration.Research limitations/implicationsData collection was performed only in MNC subsidiaries in Brazil, and the results may differ depending on the area and the origin of the multinationals. Second, the sample concentrated on industrial activities, where there is space for both exploration and exploitation strategies.Originality/valueThis paper contributes to the literature by discussing the role of crises in shaping the possible strategic reactions multinational companies' subsidiaries may undertake in emerging countries and their possible outcomes.

Purpose
Supply chains (SCs) depend on interorganizational relationships (IORs) to function optimally, yet crises may lessen the knowledge flows therein. This paper aims to address this issue by proposing a mediation effect between knowledge generation and market orientation by crisis perception in SC.


Design/methodology/approach
Partial least square structural equation modeling was used to test the hypotheses. Data collection comprised 279 full answers of business-to-business organizations in global SCs.


Findings
The data provide evidence that, contrary to the extant literature, knowledge generation during a crisis in a SC does not mitigate crisis perception. In addition, findings suggest there are no significant differences between manufacturing and service SCs in sensemaking during crises and that during crises, SC links diminish cooperation in terms of knowledge generation and sharing and focus on individual performance.


Originality/value
The authors have found a conflicting theoretical issue – while extant literature posits setting IORs lead to high sunk cost, making IOR channels costly and reliable for information flows during crises, the behavioral perspective posits that when crises hit, exogenous shocks induce inwards focus diminishing information flows. The results provide insights on this seemingly inconsistent scenario and point to future avenues of research.