On diversifying and personalizing web search
This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in roceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval, http://dx.doi.org/10.1145/2009916.2010097 ; Diversification and personalization methods are common ap-proaches to deal with the one-size-fits-all paradigm of Web search engines. We performed a user study with 190 subjects where we analyzed the effects of diversification and personalization methods in a Web search engine. The obtained results suggest that our proposed combination of diversification and personalization factors may be a way to overcome the notion of intrusiveness in personalized approaches. ; This work is supported by the Spanish Government (TIN2008-06566-C04-02), and the Government of Madrid (S2009TIC-1542).