Suchergebnisse

During the past 20 years Belarus has experienced lots of changes in social relations, politics, economy that involved decreasing of attention to Belarusian's image. In Belarus image problems has become a topic of debates among media scholars just in the last five years. Perfect country brand has become increasingly essential to the longevity and popularity of products and services of this country in today's marketplace. Although much research conducted by European and American scholars has covered the theoretical aspects of brand image, little has focused on the actual techniques used to create successful brand image of the country and the criteria by which country brand should be judged. In last decades the role of the Internet increased. This provide valuable insight about how to use the World Wide Web in making successful image of the country and the less studied web-phenomenon fanfiction in improvement of the image brand.