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This study defines the intrinsic and extrinsic motivational factors that influence the prevention of industrial technology leakage by high-tech company employees. It also investigates how these factors affect the employees' intention to prevent leakage. Based on the TPB (theory of planned behavior), this study analyzes the relationship between "attitude toward behavior", "subjective norm", and "perceived behavioral control", which in turn influences the behavioral intention to prevent such leakage. Specifically, an online survey was conducted among office workers in South Korea's high-tech industry. A total of 200 questionnaires were collected and analyzed. As the analysis results show, intrinsic motivation has a positive effect on attitude toward behavior, subjective norms, and perceived behavioral control. Extrinsic motivation has a positive effect on subjective norms and perceived behavioral control but a negative effect on attitudes toward behavior. This study also proved, based on the TPB, that the three variables impact the behavioral intention to prevent technology leakage. These results confirm that, in the high-tech sector, where employees are highly specialized and autonomous, technical security behaviors are primarily influenced by individual professional ethics and judgment rather than by organizational regulation or extrinsic motivation.

Artificial Intelligence (AI) startups possess four key attributes; being small enterprises, adopting AI technology, undergoing digital transformation, and using big data systems to enhance their competitiveness. This study aims to identify the key influencing factors needed to enhance the competitiveness of AI technology-based startups and to suggest a decision-making model to improve the technology and business competitiveness of AI startups in the digital era. To achieve this, the hierarchy concept framework was built with four evaluation areas based on the mechanism-based view theory, and the 16 evaluation factors that can influence were identified through existing literature, combining factors related to the digital transformation, technological application, and business competitiveness of the startups. These factors were analyzed using the Analytic Hierarchy Process (AHP) by the survey, targeting experts in South Korea. The analysis results indicate that the subject area was the most crucial for the business competitiveness of AI startups. It was also revealed that the subject's strategic mind is the most significant factor to AI startups' success. In the case of two control groups, categorized as 'AI experts' and 'startup experts', AI experts chose the subject as the most important area, whereas startup experts selected the environment, and significant differences were observed in all other factors. The results of this study will provide implications for strengthening the business competitiveness of AI startups and factors important for the growth of AI startups in this era.