Suchergebnisse

AbstractAdvertising, a form of publicity, can pass on a social message so that people understand their sobligation towards society. The purpose of this study was to look into how consumers responded to socially conscious advertisements. This study conceptualizes the antecedents of attitude towards commercial advertisements that incorporate the social message, including advertising creativity, informativeness, and emotional appeal; each one can influence consumers' behavior. This study also examined the relationship between (i) Attitude towards the ad with a social message and purchase intention of the consumer and (ii) Purchase intention of the consumer and subjective well‐being. The interrelationships in the proposed model were investigated using structural equation modeling (SEM). A quantitative survey of university students was conducted in order to gather the data, which was based on an experiment. A field survey of 395 students was conducted to test the hypotheses. The results of the empirical tests confirm that attitude towards the advertisement positively affects the purchase intention of the consumer and that advertising creativity and emotional appeal are the key predictors of attitude towards the advertisement that highlights a social issue. And, purchase intention positively influences the subjective well‐being of the consumers. This paper contributes to the theory by giving new insight into the advertising literature. It also provides the necessary knowledge to marketers and advertisers on commercial advertisements incorporating a social message and the subjective well‐being of consumers.

Many nations made pledges at the Paris climate conference to eventually become carbon neutral. As a result, the effects of eco-innovations (ECO), globalization (GLO), and economic growth (GDP) on CO2 emissions in a panel comprising India, Pakistan, Bangladesh, Nepal, Sri Lanka, and Bhutan are assessed in this work. This study employs a unique panel (QARDL) methodology to data from 1980Q1 to 2018Q4 for analysis. The purpose of this study is to find the relation between GDP, GLO, ECO and CO2. The results show that environmental quality is being harmed because of GLO and GDP. Climate-change-causing CO2 emissions are decreasing globally thanks to ECO. Furthermore, the Environmental Kuznets Curve (EKC) theory in developing nations has been confirmed by this work. This study implies that the selected South Asian countries should switch to renewable energy sources to improve environmental quality. In addition, governments will need to rethink their approach to global trade. Importing effective technologies for producing renewable energy should be a priority. The future looks bright for these nations, as rising environmental consciousness will likely lead to the adoption of stringent environmental rules.