After determining relations among the elements of distribution structure, the scheme of the system of book distribution was established. The second part investigates the situation from an outward perspective, namely, exploring how university publishers are able to use the possibilities of free-market, looking for distribution methods, ways and forms as well as highlighting some peculiarities of distribution of academic books. It was found that the distribution space of publications delivered by contemporary university publishers could be divided into two groups. The first group covers non-commercial distribution system inside the university that was formed in the long-term book distribution culture and experience gained by university publishers. The second group is related to commercial distribution system outside the university that for a long time had been closed; only now it is little by little directed towards commercialization. This shows that in the twenty years of the Independent Lithuania, university publishers have experienced some changes in the distribution of their books. These changes were determined by political and economical conditions, fast development of information and communication technologies and alternations of public communicational processes. Summarising the research, peculiarities of book distribution by university publishers must be stressed. These peculiarities determine the particularity of this distribution process, distinguishing the following three dominating components: scientific product (specific item), institution (departmental subordination), the publisher's initiative (the need to change). These components make the basis of the general distribution of publications by university publishers.
After determining relations among the elements of distribution structure, the scheme of the system of book distribution was established. The second part investigates the situation from an outward perspective, namely, exploring how university publishers are able to use the possibilities of free-market, looking for distribution methods, ways and forms as well as highlighting some peculiarities of distribution of academic books. It was found that the distribution space of publications delivered by contemporary university publishers could be divided into two groups. The first group covers non-commercial distribution system inside the university that was formed in the long-term book distribution culture and experience gained by university publishers. The second group is related to commercial distribution system outside the university that for a long time had been closed; only now it is little by little directed towards commercialization. This shows that in the twenty years of the Independent Lithuania, university publishers have experienced some changes in the distribution of their books. These changes were determined by political and economical conditions, fast development of information and communication technologies and alternations of public communicational processes. Summarising the research, peculiarities of book distribution by university publishers must be stressed. These peculiarities determine the particularity of this distribution process, distinguishing the following three dominating components: scientific product (specific item), institution (departmental subordination), the publisher's initiative (the need to change). These components make the basis of the general distribution of publications by university publishers.
After determining relations among the elements of distribution structure, the scheme of the system of book distribution was established. The second part investigates the situation from an outward perspective, namely, exploring how university publishers are able to use the possibilities of free-market, looking for distribution methods, ways and forms as well as highlighting some peculiarities of distribution of academic books. It was found that the distribution space of publications delivered by contemporary university publishers could be divided into two groups. The first group covers non-commercial distribution system inside the university that was formed in the long-term book distribution culture and experience gained by university publishers. The second group is related to commercial distribution system outside the university that for a long time had been closed; only now it is little by little directed towards commercialization. This shows that in the twenty years of the Independent Lithuania, university publishers have experienced some changes in the distribution of their books. These changes were determined by political and economical conditions, fast development of information and communication technologies and alternations of public communicational processes. Summarising the research, peculiarities of book distribution by university publishers must be stressed. These peculiarities determine the particularity of this distribution process, distinguishing the following three dominating components: scientific product (specific item), institution (departmental subordination), the publisher's initiative (the need to change). These components make the basis of the general distribution of publications by university publishers.
Distribution of publications by university publishers is considered one of the most complicated spheres of publishing activities because of its particularities. It requires not only attention (support) from the State, but also much effort from the publisher. Today we often stress the status of the university, development of possibilities of the academic publisher and distribution ofscientific publications. It makes us think of the relationship between commercial and noncommercialactivity in cultural space and discuss effectiveness of distribution of academicbooks and communication.It should be stressed that from the scientific point of view distribution of publications ofuniversity publishers is still an unexplored sphere. We lack theoretic literature and relevant information.There is almost no information about the distribution of publications delivered byuniversity publishers. Our research involved 15 state university publishing houses that werefinanced by the state budget. The research was based on archival documents, data basis ofuniversity publishers, etc. (press, virtual space). The method of interview was chosen (a halfstandardizedinterview). People from university publishing houses responsible for distributionwere interviewed (15 persons) and a questionnaire was made up (24 open questions). Theresearch revealed their possibilities and attitude towards the distribution of books.The aim of the article was to investigate the space of production distribution within theuniversity and outside it in order to reveal particularities of this distribution. The distributionanalysed covers the period 1991–2011, but the main attention was paid to book distributionin the recent years in order to stress the importance of the present situation experienced byuniversity publishers. The first part of the article looks for the answer whether university publishershave any model of book distribution. After determining relations among the elements of distributionstructure, the scheme of the system of book distribution was established. The second part investigatesthe situation from an outward perspective, namely, exploring how university publishers areable to use the possibilities of free-market, looking for distribution methods, ways and forms as wellas highlighting some peculiarities of distribution of academic books.It was found that the distribution space of publications delivered by contemporary universitypublishers could be divided into two groups. The first group covers non-commercial distribution systeminside the university that was formed in the long-term book distribution culture and experiencegained by university publishers. The second group is related to commercial distribution system outsidethe university that for a long time had been closed; only now it is little by little directed towardscommercialization. This shows that in the twenty years of the Independent Lithuania, universitypublishers have experienced some changes in the distribution of their books. These changes weredetermined by political and economical conditions, fast development of information and communicationtechnologies and alternations of public communicational processes.Summarising the research, peculiarities of book distribution by university publishers must bestressed. These peculiarities determine the particularity of this distribution process, distinguishingthe following three dominating components: scientific product (specific item), institution (departmentalsubordination), the publisher's initiative (the need to change). These components make the basis ofthe general distribution of publications by university publishers. ; Vilniaus universiteto Knygotyrosir dokumentotyros institutasUniversiteto g. 3, LT-01513 Vilnius, LietuvaEl. paštas: usaviciened@gmail.com Straipsnyje analizuojami Lietuvos valstybinių universitetinių leidyklų spausdintinėsprodukcijos sklaidos probleminiai klausimai. Siekiama atskleisti šiųleidyklų šiandienos leidinių sklaidos erdvę ir nusakyti universitetų leidybinėsprodukcijos platinimo tendencijas pačiuose universitetuose ir už jų ribų.Remiantis atliktu tyrimu konstruojama knygų sklaidos schema, atskleidžiamiir nagrinėjami universitetų leidyklų produkcijos sklaidos ypatumai.Tyrimu nustatyta, kad šiuolaikinių universitetinių leidyklų produkcijossklaidos erdvė padalyta į dvi dalis: nekomercinę (leidinių sklaidos sistemauniversiteto viduje), kuri suformuota ilgametės universitetų leidybinėsprodukcijos sklaidos kultūros ir patirties, ir į komercinę (leidinių sklaidossistema už universiteto ribų), kuri ilgą laiką buvusi uždara, dabar pamažukreipiama komercializacijos link. Tai rodo, kad universitetų leidyklosper daugiau nei dvidešimt Lietuvos nepriklausomybės metų patyrė knygųsklaidos pokyčių, kuriuos lėmė naujos politinės ir ekonominės sąlygos, spartiinformacinių, komunikacinių technologijų raidos ir komunikacijos procesųtinklaveikos visuomenėje kaita.REIKŠMINIAI ŽODŽIAI: universitetas, leidykla, leidiniai, sklaida, platinimas, leidybinė produkcija,mokslinė produkcija, knygos, knygynas, interneto svetainė, vartotojai,institucija, mažmeniniai platintojai, didmeniniai platintojai.
After determining relations among the elements of distribution structure, the scheme of the system of book distribution was established. The second part investigates the situation from an outward perspective, namely, exploring how university publishers are able to use the possibilities of free-market, looking for distribution methods, ways and forms as well as highlighting some peculiarities of distribution of academic books. It was found that the distribution space of publications delivered by contemporary university publishers could be divided into two groups. The first group covers non-commercial distribution system inside the university that was formed in the long-term book distribution culture and experience gained by university publishers. The second group is related to commercial distribution system outside the university that for a long time had been closed; only now it is little by little directed towards commercialization. This shows that in the twenty years of the Independent Lithuania, university publishers have experienced some changes in the distribution of their books. These changes were determined by political and economical conditions, fast development of information and communication technologies and alternations of public communicational processes. Summarising the research, peculiarities of book distribution by university publishers must be stressed. These peculiarities determine the particularity of this distribution process, distinguishing the following three dominating components: scientific product (specific item), institution (departmental subordination), the publisher's initiative (the need to change). These components make the basis of the general distribution of publications by university publishers.
