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Ujjwal Kumar Singh and Anupama Roy. Election Commission of India: Institutionalising Democratic Uncertainties. New Delhi, India: Oxford University Press. 2019. 366 pages. ₹1,100.

Although the Indian Parliament has witnessed progressive democratization in terms of representation of various sections of society, it has declined as an effective institution of accountability. Unlike in Western democracies, the decline of Indian parliament is not due to strengthening of the executive. Ironically both the executive and the parliament in India have remained weak during the 'democratic upsurge' era, while some non-parliamentary institutions have succeeded in asserting their autonomy. We find that existing literature on Indian parliament fails in explaining the paradox of declining parliamentary performance amidst its democratization. In this article, we highlight five such paradoxes. We bring in political parties as the main explanatory variable and argue that the changing character of political parties during the 'democratic upsurge' era in India lies at the heart of this debate: the emergence of new players representing sectional interests though increased representation of various sections of society, yet adversarial politics among these parties led to parliament's decline.

Learning Style Questionnaire (LSQ) is most widely used tool for assessing learning style, but there are very little empirical evidences available, addressing its psychometric properties. The present study is an attempt to infuse this disparity by using Confirmatory Factor Analysis (CFA).The outcome of the study and its discussion is also given for managerial and academic implications.

The unprecedented mandate in favour of the Bharatiya Janata Party (BJP) in the 2016 Assembly elections in Assam necessitates a careful understanding of the growth and consolidation of the party in the state. The BJP's rise in the state can be understood in the backdrop of a favourable social base which has perceivably shifted from the Congress in recent years. Many factors have been responsible for this shift identifiable through a withering Congress dominance and political stagnancy of the AGP. An understanding of the political shift in Assam with the concomitant rise of the BJP is incomplete without a look into the party movement dialectics marking BJP politics. A blatantly vocal Hindutva rhetoric has been cast aside opting instead for a regionalized portraiture of Hinduism in the state. In this, localized sects and symbols have been inducted into the BJP's campaign which infused a strong sense of regional identification among the mass of electorate.

"The integration of Environmental, Social, and Governance (ESG) factors has become imperative for businesses and investors alike in navigating the complexities of sustainable development. By prioritizing ESG, companies encourage skill development in areas like environmental management, ethical leadership, and stakeholder engagement. This approach not only enhances long-term resilience and profitability but also equips employees with the competencies needed to address complex global challenges. Ultimately, ESG-focused capacity building enables businesses to create shared value, contributing to both economic growth and a more sustainable, equitable future. Implementing ESG Frameworks Through Capacity Building and Skill Development provides a comprehensive exploration of ESG frameworks, their implementation, challenges, and future directions. It explores the intersection of ESG frameworks, capacity building, and skill development, highlighting their interconnectedness and the pivotal role they play in fostering sustainable development and corporate responsibility. Covering topics such as capacity building, human resource management, and sustainable development goals (SDGs), this book is an excellent resource for academicians, researchers, policymakers, practitioners, business leaders, investors, scholars, graduate and postgraduate students, and more."--

Purpose
The purpose of this study is to investigate the influence of environmental concern, perceived value, personal norms and willingness to pay on generation Z's purchase intention for recycled clothing.


Design/methodology/approach
The data were collected from five Indian universities. A total of 497 usable responses were analyzed. Confirmatory factor analysis was used for examining the validity and reliability of the scales. Further, the structural equation modeling was used to assess the relationship among the constructs.


Findings
Findings suggested that willingness to pay, environmental concern, perceived value and personal norms influence generation Z's purchase intention for recycled clothing. Willingness to pay, environmental concern and perceived value were major predictors of purchase intention for recycled clothing.


Practical implications
This study holds much importance to the marketers of recycled clothing as it provides useful insights for formulating the appropriate promotional strategies. The study also contributes to the consumer behavior literature by addressing the existing research gap.


Originality/value
Most of the studies existing in this area have focused on the manufacturing side only except few which explored the consumption side of recycled clothing. Hence, the current study is an attempt to fill this research gap.

There are multiple attributes and product features which influence youth and impact their purchase decisions. The companies are assiduously trying to tap young consumers but are unable to sustain their high growth and market share. The attributes or brand cues influencing youth can be broadly classified as extrinsic cues and intrinsic cues. Extrinsic cues are peripheral or external to the product such as price, brand image, store image, whereas intrinsic cues are independent, inherent and constitute the product's physical characteristics such as mobile camera, size, colour etc. In the present study, extrinsic cues are brand name and price while camera, RAM, Android type and battery power are intrinsic cues. To recognize the role of brand cues, a sample of 417 respondents through judgement sampling is drawn. The impact of brand name, price and technology on brand equity is empirically examined by conjoint and simulation analysis to generate information regarding consumers' preferences towards mobile phone. The salience of study put forth the measures of enhancing mobile brand equity among young consumers. The originality of present study articulates brand equity diverge across different age groups and the young consumers obsession to spend more on consumer durable products like mobile with their desirable intrinsic and extrinsic cues.

PurposeThe current study has drawn attention to investigating the impact of social media influencers' (SMIs) authenticity on followers buying behavior by using followers who have an ongoing relationship with an influencer and are knowledgeable about the influencer. The study further intends to reveal the mediating effect of parasocial interaction on the relationship between SMI's authenticity and followers' purchase behavior.Design/methodology/approachThe study has analyzed data from an online survey of 458 participants (Instagram followers) using structured equation modeling (CB-SEM) to investigate the relationship among authenticity attributes, parasocial interaction and followers' purchase behavior.FindingsCB-SEM results reveal that authenticity attributes positively influence followers' buying behavior. The findings from mediation analysis specify that parasocial interaction mediates the relationship between authenticity attributes (sincerity, truthful endorsement and visibility) and buying behavior excluding expertise, uniqueness attributes.Practical implicationsThe findings of the study reinforce the need to use authentic influencers by the marketers for the brand endorsements. Further, the findings of the study can benefit marketers in implementing strategic practice of social media influencer marketing.Originality/valueThe study overcomes the limitations of preceding studies by using Instagram followers who are well-informed about SMIs and have an ongoing relationship with them. This study has uniquely combined the behavioral data from real influencer campaigns with followers' assessment of an influencer's authenticity.

PurposeThis paper aims to explore surprising facets of consumer delight behavior. The study is the empirical juncture of three studies based on consumer survey on the Indian television market. Study 1 traces the existence of greenies in India among brownies prevailing around the globe by using the surprise-delight model. Study 2 is a pre-intervention research design confirming greenies preferences to television attributes such as screen technology, annual energy cost saving, screen resolution, screen size and free gifts. Study 3 signifies a price intervention design by allowing customers to include their preference by replacing the annual energy cost saving with price.Design/methodology/approachThis paper is a harvest of studies based on discriminant analysis for identifying green and brown customers and a two-level conjoint analysis for identifying attributes contributing to green behavior.FindingsThe empirical generalization of a study comes out with unique findings of the greenies and brownies and their preference and attitude toward green attribution and substitution. A "preferential green shift" appeared as a vital output owing to knowledge–attitude–practice from these consecutive studies. This gap exists because of the price factor. The authors suggest the measures for improvement in product offering by targeting and positioning green products from the findings and the preferential green shift.Research limitations/implicationsFuture research may focus on other segments of products such as automobiles, i.e. cars. Despite the availability of the non-probabilistic sampling technique, the probabilistic sampling technique can be used. Finally, a larger sample size could have given a better generalization of results.Originality/valueThe gap in knowledge–attitude–practice was evident. This gap was caused by the presence of "price" concern. The study revealed that heavy consumer durable buyers are aware of the benefit of green, but the reality of price cannot be ignored and finally make a purchasing decision on the basis of price criteria. Hence price is recommended as another criterion to be considered in the technology acceptance models.

PurposeThe online shopping behavior is the outcome of the variety of attribution from product/ service offering to internet experience. The present study attempts to develop a complete product/service offering by exploring and examining the different combinations of online shopping attributes to provide the customized experience. Therefore, this study aims to fill the gap of customer desired experience and present scenario in online shopping behavior.Design/methodology/approachThe exploration of attributes pertaining to online shopping behavior was done by seeking theoretical support from different technology adoption theories/models and the Delphi technique, exercised with active participants of online and offline shopping. The theoretical and experience shared attributes were devised and social desirability scale (SDS) was used for eliminating the social desirability bias. Further, the questionnaire was administered online and offline during mall intercept. The Conjoint analysis was used to investigate the relative importance and utilities of the attributes and its levels individually and compositely at different levels.FindingsIn the context, brand loyalty, online reputation management and Web interactivity were found most relavant followed by e-WOM, perceived risk and price. The specific levels of attributes such as taking consumer advice, search engine optimization (SEO), perception-based interactivity, consumer message boards, product risk and discount pricing were the crucial in motivating the customers for online shopping. This research affords the avenue for the marketers to motivate and delight consumers to retribalize by the way of "e-tribalizing."Research limitations/implicationsThe current study was conducted in confined geographical locations and limited in sample size; thus, the issue of generalization may prevail, but forthcoming researchers may exercise the techniques with better probabilistic sampling technique. The mass customization of the website features by comparing attribute orientation of customers around websites was recommended with the third-party certification to reduce the consumers' perceived risk during online shopping. Finally, the different levels, such as Facebook fan page in ORM and Everyday Low Price (EDLP) in pricing may be considered for the future research work.Originality/valueThe research studies on online shopping behavior with Web interactivity, e-WOM, perceived risk, brand loyalty, ORM and price using a decompositional technique are scant. This study persuades the customers to go for online shopping by putting them in the almost real-time purchasing scenario. The study confirmed the need of people to retribalize through e-tribalization by the way of customization for the masses in the context of online shopping.