Suchergebnisse

PurposeThis study aims to gain a more holistic understanding of Chinese older adults' perceptions and use of social networking technology.Design/methodology/approachGrounded in the extended unified theory of acceptance and use of technology (UTAUT2) and expectation-confirmation (ECM) theory, the study proposed an integrated social media user engagement model and tested the model utilizing the data collected from 323 Chinese older adults.FindingsThe results reveal that half of the relationships in the proposed model were supported. Specifically, performance expectancy, facilitating conditions, social influence and hedonic motivation were all found to have a significant positive influence on perceived value. In addition, the results confirmed the positive impact of facilitating conditions on satisfaction. Both perceived value and satisfaction were also found to have a significant positive effect on Chinese older adults' intention to engage in social networking technology.Originality/valueChinese older adults are embracing Internet technologies at a greater rate; thus, understanding their perspectives of social networking technology offers valuable insights. This empirical study enhances understanding of the nature and strength of the relationships in the proposed integrated social media user engagement model in the context of Chinese older adults.

Purpose
– This study aims to investigate the effect of brand personality and consumer ethnocentrism on perceived quality and purchase intentions in China's sportswear market.


Design/methodology/approach
– In order to examine and compare the effect of brand personality and consumer ethnocentrism on the evaluation of product quality and purchase intention toward domestic and foreign brands, COB (the country with which the brand or firm is associated) and COM (the country in which final production takes place) cues were used in this study. Chinese college students represented the sample of 385 respondents. Structural equation modeling was used to investigate the causal relationships among brand personality, consumer ethnocentrism, perceived quality, and purchase intention.


Findings
– Results revealed that brand personality has a significant effect on Chinese consumers' product quality perceptions and purchase intentions toward both domestic and foreign brands. Furthermore, it is found that Chinese consumers' ethnocentric tendencies have no significant impact on their intentions to buy either domestic or foreign sportswear brands. However, ethnocentric Chinese consumers do positively evaluate the quality of domestic brands when domestic brands are also made domestically and negatively evaluate the quality of foreign brands when foreign brands are also manufactured non-domestically.


Originality/value
– The study contributes theoretically and empirically to research on the effects of brand image and consumer ethnocentrism in emerging markets. The findings from this study will help domestic and international marketers have a better understanding of the role of brand personality and consumer ethnocentric tendencies in influencing young Chinese consumers' product evaluation and purchase intentions. In addition, few studies have simultaneously examined the effects of brand image and consumer ethnocentrism (moderated by COO) on consumers' product evaluations and purchase intentions, which provided new research and managerial implications.

AbstractCorporate social responsibility (CSR) is an important strategic decision for firms. Firms must decide on the configuration of CSR scope or the resource allocation in different CSR domains in addition to the extent of resource investment in CSR. However, question about the performance implications of different CSR scope configurations remain unresolved. Extending the paradoxical perspective in CSR literature, we propose a paradox of CSR distinctiveness and argue that distinctive investments in CSR domains facilitate the improvement of efficiency in garnering advantageous market position and competitiveness, but leads to potential legitimacy discount in stakeholders' evaluation. We thus argue that CSR distinctiveness is negatively associated with short‐term firm performance but positively related to long‐term performance. In addition, we contend that such a paradox can be mitigated by firm status: when firm status is high, the negative effect of CSR distinctiveness on short‐term performance decreases while the positive effect on long‐term performance increases. Using a data set of Chinese publicly listed firm, we find strong support for our hypotheses. Our findings shed important lights on strategic CSR studies as well as the paradox in CSR research.

Under the background of insufficient scientific research funding, evaluating the level of scientific research from the perspective of sustainable development is necessary. The study aims to develop an evaluation index system based on the theories for sustainable competitive advantage (SCA), which could be used to evaluate the sustainable development trend of scientific research in universities. In this study, 42 world-class universities in China are used as examples to calculate their SCA performance in scientific research using the entropy and equal weights methods. The scores of scientific research in different universities in the Academic Ranking of World Universities (ARWU) in 2021 are used to verify the effectiveness of the evaluation index system. The results show that the evaluation index system can effectively predict the scientific research performance of universities in the future. It could be deduced from the results that universities with better scientific research performance meet the needs of the external market better and have more valuable, rare, imitable, and ambiguous resources but a lower level of scientific research dynamic ability. The evaluation index system makes up for the lack of emphasis on the potential scientific research capacity of the university in the current evaluation methods. It can help university administrators formulate relevant scientific research management regulations.