Suchergebnisse

The impact of the Transmedia of social causes continues to be an increasingly common communication practice. The reason for this type of communication is that it is highly effective, reaches a wider audience and plays a key role in the company's identity – factors that benefit the organization's ultimate mission – to make an impact with its social cause, to change attitudes and attract a larger audience. This presentation will explore the phenomenon of transmedia, trace its emergence, its academic determinants, and the conjectures associated with it. The different types of transmedia communications will also be analyzed.

The use of the control release of information in today's informational 21st century is a fact and some would say it is really a problem, if it is not used properly and only in particular spheres and under specific circumstances. Others would say that it serves as a weapon or a tool for achieving a communication purpose with certain risks. The most important in the case is that the use of such actions would show a certain actions, which were evolving in the past and that was never on the spotlight. And not only. The use of the tactics such as the control release of information is risky and could have huge and could have very heavy consequences for the communication. The control release of information is a process, used by the PR specialists to tell a certain information in a particular moment of time. The release of this information in most cases is aiming to deceive the public – it can be totally untrue, untrue and later on refuted by the PR, partially true or totally true. In the last two cases the reason is to study the public reaction for e specific intention of institution, agency, government, non government organisation. If there is no negative public reaction for the intention of the institution or organisation after the release of the information "the negative feedback" in the communication is minimal.