David J. Tietge examines the place and influence of scientific discourse in the popular consciousness of contemporary American society, offering critical strategies for recognizing, decoding, and understanding scientific language as it is used by both scientific and a-scientific agents and agencies.
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Machine generated contents note: Chapter 1 -- Theoretical Perspectives on the Rhetoric of Science -- Further Theoretical Foundationsfor the Rhetoric of Science -- A Way to Study the Rhetoric of Science -- Chapter 2 -- Precedents for Science as the Emerging Hegemony -- Philosophical Implications: Bacon and Descartes -- Darwin and the Roots of the Evolution/Creation Controversy -- Chapter 3 -- The New Age of Science -- Profile of the Scientist The Iconographic Mythos -- The Popular Press, the Popular Scientist, and the Solubility Ethos -- Responses to Sputnik -- Chapter 4 -- New Anxieties, New Solutions, and Nonnuclear Science -- Other Sources of Cold War Anxiety -- The Symbolic Megaphone of Life -- Dominant Attitudes -- Chapter 5 -- The Images, Metaphors, and Religious Symbolism -- of Science -- Theory of Dominant Metaphors -- Key Metaphors of the Cold War -- The Convergent Manifestation of the Trinity Test -- and Hiroshima Bombings -- Machines and Man -- "Control and Smooth Performance" -- The Metaphorical Cycle -- Conclusion: Cold War Leftovers -- Notes -- Bibliography -- Index