Suchergebnisse

Central to the investigation of the potential facilitative or inhibitive effects of distraction upon persuasion is a conceptualization of distraction that allows for an adequate measurement of the distraction variable. To avoid bias distraction must be measured in terms of the extent to which a person's reception of a distracting stimulus is increased &/or his reception of the original stimulus is decreased. A formula is devised to avoid favoring one theory over another & to account for S's' differences in information handling ability. Such a formula also possesses the property which enables all measurements of distraction to fall between 0 & 1, a useful property for many statistical analyses. 1 Table. AA.

Surveys conducted in two midwestern cities investigated the hypothesis that says people will perceive effects of mass media as being greater on others than on themselves. Findings demonstrate this, with almost 90% of respondents judging they were less influenced than were others. Respondents with more education saw others as being even more influenced, but not themselves so much. Older respondents were most likely to feel mass media influenced them less than others, perhaps because older people feel they have other sources of information.