Suchergebnisse

Public services are increasingly delivered by organizations operating at arms' length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that from day one, how to get it through the media is on y

Public agencies are the objects of a large share of the daily news and devote substantial resources to media management and monitoring. This paper analyses how public agencies have adapted their internal structures and processes in order to meet the demands from their media environment. To this end, an analytical framework for the analysis of organisational mediatisation – the adaptation of internal structures and processes to external media demands – is developed. This is the first framework available for empirical analyses of organisational mediatisation. Its use is then demonstrated in a comparative analysis of the mediatisation of public agencies in Australia and the Netherlands; countries with contrasting political and media systems. An explorative, multimethods study describes how Australian agencies go to greater lengths in accommodating their media environment – they fight the media beast – whereas Dutch agencies are more hesitant; they are fumbling with the beast.