Suchergebnisse

Cover -- Contents -- List of figures and tables -- Preface -- Acknowledgements -- Introduction -- 1 The seven myths of entrepreneurship -- Myth 1: You need a great idea -- Myth 2: Entrepreneurs are born not made -- Myth 3: Age matters -- Myth 4: Entrepreneurs love risk -- Myth 5: Nine out of ten businesses fail -- Myth 6: Starting a business is straightforward -- Myth 7: You need lots of money -- The truth about entrepreneurship -- Chapter summary -- Useful resources -- 2 What is entrepreneurship? -- A history of enterprise -- What is entrepreneurship? -- Chapter summary -- Useful resources -- PART 1: Mindset -- 3 Self-belief -- Strangely confident -- Origins of self-belief -- What is self-belief? -- Why you need to believe in yourself -- How to develop self-belief -- What comes after self-belief -- Chapter summary -- Useful resources -- 4 Passion -- Fate works in mysterious ways -- Understanding passion -- Why passion matters -- Finding your passion -- Passion in entrepreneurship -- The long road ahead -- Chapter summary -- Useful resources -- 5 Endurance -- Obstacles are mandatory -- The value of endurance -- Preparing for obstacles -- How to persevere -- When to quit -- More than effort -- Chapter summary -- Useful resources -- 6 Creativity -- Wine and books -- What is creativity? -- Creativity in entrepreneurship -- Nurturing creativity -- How to generate creative ideas -- A champion for your ideas -- Chapter summary -- Useful resources -- 7 Leadership -- Quiet leadership -- What is leadership? -- Leadership in entrepreneurship -- The three qualities of good leaders -- Chapter summary -- Useful resources -- PART 2: Skill set -- 8 Strategy -- The face that launched a thousand ships -- What is strategy? -- Strategy in entrepreneurship -- Principles of strategy -- Chapter summary -- Useful resources -- 9 Marketing -- The world's first road trip.