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For the longest time the spotlight of study of co-movement between the markets was confined to the western markets and very few studies focused on Asian equity markets inter-linkages. The focus of research literature started shifting to Asia in the late 1990's mainly on account of the South-East Asian crises in 1997-98.In Asia, apart from Japan and China, Hong Kong, Taiwan, Singapore, South Korea India and Thailand, have attracted the interest of international investors. In this paper, the linkages between the movements of the equity markets of these six nations are studied by applying Johansen's Cointegration test and Vector Error Correction Method on the stock market data for a period spanning 2009 to 2013. The results obtained did not support a significant long run relationship among the chosen markets. In short run Singapore markets influenced Indian Markets negatively, Hong Kong Market was found to be influenced by Indian and Singapore market. Singapore market was found to be influenced by Indian market and its own lagged prices. South Korean markets were influenced in short term by Indian and Singapore markets. Thailand and Taiwanese markets were not influenced by any of these markets in short term.

PurposeThe use of over-the-top (OTT) platforms grew substantially after the declaration of the COVID-19 pandemic in 2020. With the pandemic receding, there is a concern that users may not continue with their subscriptions. To counter this, OTT service providers must strategize proactively to retain and acquire new users once the pandemic abates. Positing that understanding the consumption values that users ascribe to OTT platform usage can provide useful customer retention insights, the purpose of this paper is to use the theory of consumption value (TCV) to study the values that users derived from their use of OTT following the onset of the pandemic.Design/methodology/approachThe mixed-method approach is used to collect qualitative and quantitative data. Analysis of qualitative responses collected through interviews of 12 current OTT platform users helped identify two categories of OTT platform-specific values: attribute-level and benefit-based. Next, the study examined the association of values thus identified with one another, as well as with continued intentions to use OTT platforms, by analyzing data collected from 371 existing users.FindingsThe findings indicated that functional value quality and social value, representing the attribute-level values, were positively associated with two benefit-based values – functional value price and emotional value (EMV). Next, EMV was not only associated with intentions but also partially mediated the association of attribute-level values with intentions. Premium subscription purchased and increased viewing time were confirmed to have moderating effects on the association between attribute-level and benefit-based values.Originality/valueThe study is amongst the foremost research initiatives to examine consumption values derived from OTT platform usage after the onset of the pandemic. Its novelty also comes from its identifying OTT platform-specific consumption values for the first time and adding a new dimension to the TCV by examining the interplay of these values in the OTT platform context.

Purpose
This study aims to find, analyse and synthesise the body of literature on how different health-care businesses form business-to-business (B2B) alliances. By doing so, this study seeks to identify visible research gaps to suggest future research questions and develop a conceptual framework to set a future research agenda.


Design/methodology/approach
The study uses the time-tested systematic literature review method to identify 57 studies that have addressed B2B relationships in the health-care industry. Thereafter, a qualitative analysis is performed to delineate the research profile and synthesise the key themes examined in the selected studies.


Findings
The qualitative analysis uncovers two key thematic foci: types and purposes of B2B relationships and pertinent issues in continued B2B relationships. Within these themes, the authors highlight different types of firms and their reasons for engaging in B2B relationships. The authors also summarise various issues that these firms deal with in such relationships. Finally, the authors highlight the limitations in the existing research and suggest future research questions to address them. The findings are summarised in a conceptual framework.


Originality/value
Although several reviews exist that evaluate the state-of-the-art research on B2B relationships, very few have examined the same in the context of health care. This review adds value to the research by providing a comprehensive overview of the existing findings in the area to encourage future research through a conceptual framework.