Suchergebnisse

Customer-centric marketing: a pragmatic framework

Shifting Standards or Changing Preferences? Unraveling Review Polarization via LLMs

An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints

In: Liu, X., Derdenger, T., & Sun, B. (2018). An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints. Marketing Science, 37(4), 569-591.

Why Do Consumers Buy Extended Service Contracts?

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 36, Heft 4, S. 611-623

ISSN: 1537-5277

How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms

Choice Models and Customer Relationship Management

In: Kamakura, Wagner A., Mela, Carl F., Ansari, Asim, Bodapati, Anand V., Fader, Peter, Iyengar, Raghuram, Naik, Prasad A. , Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel and Wilcox, Ronald T., Choice Models and Customer Relationship Management (2005). Marketing Letters 16:3/4, 279-291