Suchergebnisse

To test whether docudramas -- hybrids of melodramatic fiction & news documentaries -- have the power to mold viewer conceptions of the political world, 966 interviews were conducted with people who were about to see or had already seen The Right Stuff, a film that lionized the heroics of a presidential candidate, at the start of the 1984 presidential campaign. Pretests, posttests, & delayed posttests of separate samples of moviegoers in Va, Md, & Washington, DC, showed that the film successfully reinforced positive images of John Glenn & sustained those impressions over time. Significant proportions of the audience thought more highly of Glenn as a person & as a politician after viewing the film. Posttest Rs were also significantly more likely to prefer Glenn for the Democratic nomination & to prefer Glenn over Ronald Reagan. 4 Tables, 7 References. AA