Suchergebnisse

AbstractModern corporations are faced with many environmental challenges and pressures. Managers of firms have realized that green innovation is an important factor in sustainable development and that it can offer a competitive advantage. This study uses organizational identity and organizational creativity theory to create a theoretical framework for understanding green innovation strategy. The results indicated that green innovation strategy positively influences both green organizational identity and green creativity. Positive relationships are found between green organizational identity and green creativity, and green creativity positively affects green innovation. In addition, we find that green organizational identity partially mediates the relationship between green innovation strategy and green creativity. We also find that green organizational identity fully mediates the relationship between green innovation strategy and green innovation, which means that green innovation strategy does not directly influence green innovation but indirectly stimulates such innovation via green organizational identity. These results suggest that managers should seek to enhance their organizations' sense of green identity and to encourage green creativity, as this will enhance their firm's capability of sustainable development. The theoretical and practical implications of these findings are also discussed. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

AbstractMany companies have become aware of the importance of green creativity for sustainable development in the face of an increasingly critical global environmental situation. As employee's green creativity serves as an important foundation for corporate green creativity, we divide green creativity at the employee level into green incremental and radical creativity and construct a theoretical framework to assess the effects of corporate environmental ethics on these two types of green creativity. We distribute 195 valid leader–employee matching questionnaires to a variety of companies in China. We find that corporate environmental ethics has a positive effect on both incremental and radical green creativity. Furthermore, we discover that employee environmental commitment partially mediates the association between corporate environmental ethics and the two types of green creativity identified above. Sustainable human resources management (HRM) plays a moderating role between corporate environmental ethics and environmental commitment and moderates the indirect effects of corporate environmental ethics on the two types of green creativity through the promotion of environmental commitment. These findings suggest that companies should improve their corporate environmental ethics and sustainable HRM to encourage employees to enhance their own environmental commitment and, in turn, increase their green incremental and radical creativity levels. Our study has significant implications for enhancing business innovation and achieving sustainable development. Finally, we also address the theoretical and practical implications of our findings.