Suchergebnisse

Industrial design has become a key source of competitive advantage
and strategic focus to companies in the 1990s. The rapid emergence of
the information age, the proletarianization of computer technology, and
the need for continual improvements in worker productivity have driven
companies to seek ways to enhance worker productivity. The limiting
factor, however, is not technology, but workers′ ability to use it
effectively. Focusses on design communication, and specifically product
framing, and its role in facilitating the interface between worker and
technology in business and industrial markets. Product framing
encourages users to compare new products with, or "think of"
the new product in terms of, a frame of reference with which they
already might be familiar. Product framing thus accelerates learning and
adoption. Defines, illustrates and categorizes product framing and
reports the results of a pilot test.