The future in our hands: A sustainable stock photo reading
In: Journal of environmental media, Band 3, Heft 1, S. 133-137
ISSN: 2632-2471
Stock photos are generic, ready-made visual conceptualizations of everyday myths. They have low credibility among audiences, yet they are proliferating in visual communication, including journalistic media. A close reading of one of the dominant visual tropes related to sustainability, a white woman's hands cupping a young, green plant, suggests that these pre-formatted images contain tacit layers of meaning that are uncritically anthropocentric and accepting of inequalities.