Suchergebnisse

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher

Brands are increasingly seen in light of collaborative, value creation activities of a firm and all of its stakeholders. This is strongly influenced by the emergence and dominant role that social media plays in societies globally. With challenges presented for brand management and marketing scholarship more generally, to understand and react to the social implications presented for brand value creation. Accordingly, this study builds on the principles of S-D logic to expand understanding of the co-creation of brand value on social media. We introduce social construction theories, focusing on structuration theory. A conceptual model and propositions apply a structuration perspective to provide new insights into how brand value is socially constructed by multiple stakeholders using social media. The focus is on how stakeholder-brand interactions play out across three dimensions of social structure: meaning; norms; and power. We consider how brand meaning (and thus value), emerges out of consensus and dissensus between various stakeholders—brand loyalists and brand rebels—using social media to interact with brands. And how norms of behavior and structures of power guide and legitimize their social media use to reinforce, or potentially transform, brand meaning. Importantly, we consider how brand management can recognize the interactive opportunities provided by different social media platforms and the positions and roles of stakeholders and their social context in considering the social construction of brand value.

Abstract
This paper argues that strategic marketing management can play an important role in the development of sustainable tourism principles within National Parks. Sustainable tourism marketing—incorporating social, economic and environmental perspectives—is discussed.
The research presented here focused on two key themes: the integration and co‐ordination of tourism activity (delivered by different organizations), and use of strategic marketing for sustainable tourism initiatives (marketing issues, interpretation, branding, communication messages).
It reports on two case studies, one of an Area of Outstanding Natural Beauty (AONB) soon to be designated as a National Park and the other of an already well‐established National Park to illustrate the key issues involved in achieving strategic change in terms of a sustainable marketing ethos within such an environment.
A principal finding is that the National Park designation appears to provide a strategic framework for sustainable tourism. However, the designation has a limited impact in terms of actual implementation of policies and guidelines and in persuading all relevant tourist service providers to participate.
Copyright © 2007 John Wiley & Sons, Ltd.

Regional policy frameworks need to focus on strengthening the ICT infrastructure, clarifying market rules to build user confidence, developing networks, facilitating ICT‐enabled clustering and infrastructure sharing.

Purpose
Chronic consumption practice has been greatly accelerated by mobile, interactive and smartphone gaming technology devices. The purpose of this paper is to explore how chronic consumption of smartphone gaming produces positive coping practice.


Design/methodology/approach
Underpinned by cognitive framing theory, empirical insights from 11 focus groups (n=62) reveal how smartphone gaming enhances positive coping amongst gamers and non-gamers.


Findings
The findings reveal how the chronic consumption of games allows technology to act with privileged agency that resolves tensions between individuals and collectives. Consumption narratives of smartphone games, even when play is limited, lead to the identification of three cognitive frames through which positive coping processes operate: the market-generated, social being and citizen frames.


Research limitations/implications
This paper adds to previous research by providing an understanding of positive coping practice in the smartphone chronic gaming consumption.


Originality/value
In smartphone chronic gaming consumption, cognitive frames enable positive coping by fostering appraisal capacities in which individuals confront hegemony, culture and alterity-morality concerns.

A major proportion of the world's population will be located in cities by 2030. With cities globally facing challenges due to the social exclusion of significant proportions of their populace, new thinking is needed on ways to correlate the competing socio-economic goals of various actors. This study sought to uncover the link between governance in cities as an innovation process and socio-economic regime transition towards a more equitable urban society. To do so, we draw on transition management thinking to consider urban regime transitions evolving in a temporal and incremental manner and in a multi-level context. We sought expansion from a delimited focus on socio-technical regimes in transition management literature to incorporate the notion of urban socio-economic regimes. This involved integrating aspects of reflexive governance and politics in a city context with a basic ontology of complex social systems and their evolutionary dynamics that underlies transition management approaches. Our focus is on learning by doing and experimentation as well as participation of citizens with other key city actors in a radically new process of mutual learning that creates social inclusion. The juxtaposition of national, city and community level interactions and their impact on socio-economic regime transition brings into sharp relief the issue of spatial scale and a lack of consideration in transition approaches generally. The study findings reveal a spatial orientation for creating new urban forms of reflexive governance as an innovation process taking place in transition arenas that can trigger new pathways to socio-economic change.

AbstractThe systemic shock of coronavirus (COVID‐19) and its impact on the global economy has been unprecedented with grocery shopper behaviour changing dramatically through various stages of the pandemic. COVID‐19 has caused unusual market conditions, with significant changes to grocery shopper behaviour that need to be understood to allow for appreciation of shopper behaviour change and retail planning implications during future systemic shocks. The aim of this study was therefore to understand grocery‐shopping behaviour during COVID‐19. Specific objectives were to investigate changes to grocery sale patterns by basket size, composition and category, as well as during specific time periods of the pandemic. The use of transaction data using a range of market basket indicators (e.g., value, size, product mix), revealed profound changes that indicate the challenge shoppers faced navigating a new 'normal grocery shop' and the pressure on retailers to analyse consumption changes in order to prioritise demand planning. While the use of this data and analysis approach is an important contribution to consumer behaviour research, our focus was on the bigger patterns observed through the data pertaining to changes in shopper behaviour during systemic shocks. A key contribution of this paper is how the use of transaction data from grocery retail provides a nuanced understanding of how grocery shoppers responded leading up to and during the pandemic. For example, we found that grocery shoppers purchased more than just 'daily staples' to stock‐up during the pandemic, with increased awareness of health and wellbeing an important aspect.