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The article discusses issues related to increasing the role of content marketing strategies in building the competitive power of B2B companies. The author analyzed the approaches to determine the definition of content marketing and strategies of content marketing; focused on the drawbacks of academic research on these terms; proposed his own definitions of content marketing and content marketing strategies; and considered the advantages and disadvantages of applying content marketing strategies. To detect trends in building content marketing strategies, a comparative analysis of their application by Russian (Siberian region) and North American enterprises working with the B2B market was conducted. The study revealed that enterprises in the Siberian region are less advanced in content marketing, and most of them do not build content marketing strategies. The similarity in goals for implementing content marketing strategies by the Russian companies in the Siberian region and by the North American companies was identified. However, Russian companies rarely register and discuss any content marketing strategies. The results obtained may be useful when substantiating the choice of strategic decisions in the company's communication with customers and for other strategic management issues.

The article presents the author's approach to determining possible scenarios of developing a social and economic system in the context of global transformation. The author's point of view is based on the hypothesis that a modern stage of globalization basically presents the process of global trans-formation and/or changes in geopolitical, economic, technological, social, and other areas. The process is sub-stantiated by the non-biased development of social and economic systems, resulting in a shift in leaders of globalization a dramatic change in members of globalization, and the formation of new geopolitical centers of influence. The article provides time and content descriptions for three proposed probabilistic basic scenarios that address manifestations of global transformation in various areas. The author adheres to a realistic scenario. The article presents the results of theoretical and methodological comprehension of the global transformation process in the framework of a more extensive study on the effect of globalization on the evolution and devel-opment of a social and economic system.

This article analyses the image of the ark in L. M. Leonov's novel The Thief as one of the writer's recurring images (from the story The Departure of Ham to the final Pyramid). The purpose of the work is to determine the semantics of the image, taking into account the political, general cultural, and literary context of the time when the work was written (first published in 1927). There are practically no studies on this topic at the moment. In The Thief, the "ark" mythologeme includes the meaning of a commune house, a space meant for living through hard times, which makes it possible to refer to it as heterotopy in the terms of M. Foucault. Using the structural-typological method, the author identifies universal complexes revealing the image of the ark and its inhabitants within it: the opposition "one's own" — "other" is overcome due to the free movement of the ark between its poles. The correlation between the original biblical source (the plot of Noah's Ark) and the author's version of interpretation helps re-evaluate the issue of the chosenness of the inhabitants of the ship-house and the spiritual leader who united them. The meeting of all the characters on the "ark" — in communal apartment No. 8 at Balueva's name-day celebration is a significant compositional event, after which the characters must choose their own life paths. The absence of the righteous on this ark is indicative, all passengers are victims of circumstances and belong to the marginal strata of society. Attention to the aspects of Leonov's text (the motif of an open / closed window, the image of a messenger bird, the speech characteristics of the characters) unveils a completely new interpretation of the salvation situation: the "saved" do not leave the ark upon the end of their voyage but continue to remain on board until the moment they are exiled by fate. As a result of the study, it is demonstrated that in the novel The Thief, the ideas of salvation, chosenness, the choice of the path, traditionally associated with the mythology of the ark receive a qualitatively new interpretation, thereby creating a modernist image of the era of the 1920s.

The criminal complicity classification is still an issue. Despite the large number of studies on the topic, some issues remain unresolved. In the study, the complicity institution was analyzed in accordance with the systemic approach, which allowed for the substantiation of existing controversies as well as the proposal of solutions.