Suchergebnisse

This report describes a long-term impact evaluation conducted by a Forestry Extension program. Documenting long-term impacts is increasingly important to demonstrate the perceived public value of Extension programming. However, the extended time frame of forestry activities creates challenges for technology transfer, including the realization of learning objectives and reporting to administrators and public officials. Mississippi State University has attempted to address these challenges through in-person impact evaluation. Three years of results are presented from an ongoing long-term impact assessment conducted after clients received forestry information from an educational program. The assessment demonstrated 31% of clients had implemented forestry practices since attending Extension educational programs. Almost 47% planned to implement practices in the future, and over 73% reported Extension educational programs helped them be more profitable in forest management. Methodological challenges and implications for future educational efforts are discussed.

This report describes a project that tested social media versus traditional postal mailing advertising for a series of forestry Extension educational programs. Forestry Extension clientele have diverse backgrounds and include landowners, urban tree owners, communities, agencies, and others, and vary widely by sociodemographic and ownership characteristics. Such diversity creates challenges for technology transfer, including initial client contact, participation in educational programming, and realization of learning objectives. The Mississippi State University Forestry Extension program has attempted to address these challenges through social media marketing and in-person impact evaluation. An online marketing strategy resulted in 39% of clients becoming aware of and registering for programs through social media and email compared with 45% from postal mailings. Still, social media marketing resulted in more clients registering earlier, and in registration of clients who had not previously attended Extension programming, compared with postal marketing. Given the many diverse communication methods used by Extension clientele, social media, and traditional forms of marketing should be integrated into successful marketing campaigns. Implications for future educational efforts are discussed.