Elevate the Debate: a multilayered approach to communicating your research
In: ProQuest Ebook Central
Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Preface -- Chapter 1 Why Research Needs a Big Audience -- Be Strategic: Set Goals for Impact -- Meet People Where They Are -- The Pyramid Philosophy -- Be Your Own Translator -- Wrapping It in a Personal Story -- Writing Your Broader Narrative -- Use Every Tool to Communicate Your Insights -- Wrapping Up -- Case Study: Creating a range of products to reach different audiences -- Chapter 2 Developing an Audience Outreach Strategy -- Identifying Your Audience -- Visualizing (and Finding) Your Audience -- Narrow Your Focus -- Defining "Policymakers" -- Finding Contact Information for Policymakers -- Working with Networks and Associations -- Conceptualizing Your Audience to Guide Your Outreach -- In-Person Outreach: Presenting Your Key Findings -- Mix and Match Your Communications Practices -- Audience and List Brainstorming -- Case Study: Targeting your outreach efforts to different audiences -- Chapter 3 An Introduction to Visualizing Your Research -- Applying the Principles: An Example -- Form and Function -- Choosing a Graph -- Active Charts -- Alternative Chart Types -- Data Visualization Tools -- Wrapping Up -- Case Study: Readers devour an easily digestible data visualization -- Chapter 4 Better Presentations: More Effective Speaking -- Planning Your Presentation -- Presentation Worksheet -- Designing Your Slides -- The Text Slide: Use Less Text -- The Data Visualization Slide: Make Good Graphs -- The Table Slide: Simplify -- The Image Slide: Use Good, Large Images -- Scaffolding Slides: Build the Frame Around Your Content -- Giving Your Presentation -- Wrapping Up -- Presentation Worksheet -- Presentation Title -- Presentation Preparation Checklist -- Case Study: Using the power of storytelling to communicate your message -- Chapter 5 How to Blog about Your Findings.