Suchergebnisse

"The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health. Aspects of mental health covered include disconnection anxiety, addiction to social media or the internet, eating disorders, and depression that may result from social media use or overuse. The book provides a framework in chapter one that maps out the proposed correlations in the context of social media. With an aim to provide solutions, the authors spotlight the key issues affecting consumer well-being and mental health due to the omnipresence of social media and overuse of such. The book dissects the unintended consequences of too much social media use, specifying key problems like disconnection anxiety, eating disorders, online fraud, cyberbullying, the dark web, addiction, depression, self-discrepancies, and serious privacy concerns (especially impacting children or young people). The book provides grapples with mental health disorders ranging from anxiety, depression, self-harm and eating disorders that can be intensified by, or correlated with, too much social media use. The authors meticulously review the various facets of the darker side of online presence and propose actionable solutions for each of the problems stated. The authors provide a conceptual model with propositions that are offered to scholars for continued research. This international exploration of social media is a must read for parents, social media users, scholars/managers of business, marketing, psychology, communication, management, and sociology. Students of marketing, advertising and public relations and those navigating new media platforms will also find this research useful. Last, policy makers and practitioners are encouraged to read these ideas and consider the proposed solutions"

Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum -- Unfortunate areas of digital drama -- Social media, online sharing, and the ethical complexity of consent in revenge porn / Scott R. Stroud and Jonathan A. Henson -- Powerful bullies and silent victims in cyber space : the darkness of social media / Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly, III -- Crossing the #bikinibridge : exploring the role of social media in propagating body image trends -- Jenna drenten and lauren gurrieri -- Cheaters, trolls, and ninja looters : the dark side of psychological ownership / Keith Marion Smith, John Hulland, Scott A. Thompson -- Some unintended consequences for consumers -- Being yourself online : why facebook users display their desired self / Adriana M. Bóveda-Lambie and Kaci G. Lambeth -- Emotional intelligence, behavioral procrastination, and online (over)consumption / Paula C. Peter and Heather Honea -- Some unintended consequences for brands/business -- When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media / B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury -- Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources / David G. Taylor, Iryna Pentina and Monideepa Tarafdar -- New opportunities & challenges for social media -- Consumer privacy and the new mobile commerce / Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin -- Exploring the challenges of social media use in higher education / Linda Tuncay Zayer, Stacy Neier Beran and Purificación Alcaide-Pulido -- Mommy blogs and online communities : emotions and cognitions of working mothers / Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, Nancy Ridgway -- Author index -- Subject index

PurposeThis research blends perspectives of the Eastern phenomenon of guanxi with the more Western perspectives of relationship marketing and customer centricity. Extending scholarship on guanxi in marketing (e.g. Park and Luo, 2001; Sheu and Hu, 2009; Luo et al., 2008; Fowler and Reisenwitz, 2014), the objective is to highlight the indirect role of customer centricity (i.e. how visible or central it is for the business partner to communicate with/have information sharing with), for firms in regions with a prevalence of guanxi.Design/methodology/approachThe empirical model is tested in context of global marketing in the business-to-business (B2B) logistics industry (n= 508). A total of 508 global logistics employees and managers with experience in global business participated in the survey in Taiwan. Structural equation modeling was used for data analysis with multi-group analyses.FindingsCustomer centricity intensifies positive outcomes of guanxi prevalence. Specifically, a high level of customer centricity strengthens established associations among guanxi prevalence, trust, relationship commitment and firm performance.Originality/valueWhile most work on guanxi has a focus in China, this research focuses on Taiwan. While building on a wealth of literature, relatively less work has focused on customer centricity.