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This article studies the impact of Pakistan Broadcasting Corporation or Radio Pakistan in guiding the socioeconomic development in the Central Punjab through programs on infrastructure from 2008 to 2013. The researchers reviewed extensive literature on the infrastructure and socioeconomic development through radio all over the world and the archives of the Finance Division of the Government of Pakistan. The study assumes that Radio Pakistan has significantly contributed in socioeconomic and infrastructure development in the Central Punjab by spreading information for resolving the needs of this country. It used the agenda setting theory, considering the programmers set the agenda to improve the quality of the Radio programs on regular basis. The researchers paid special attention to the efficacy of the programs by interviewing the programmers in regards to the policy, quality and topics of the programs, and knowledge of guest speakers on the topics under discussion. The Radio Pakistan depends on the response of listeners, programmers, governmental and foreign bodies who use development support communication for the betterment of the society. It is a multi-sectoral process in the sharing of the information about the agendas of government as well as its deliberate actions for the development in Central Punjab. This article uses qualitative research method based on the interviews of 35 producers employed at three main radio stations at Lahore, Sargodha and Faisalabad. The researchers developed a questionnaire for in-depth interviews of the producers, including 22 males and 13 females. This study found that the producers feel that Radio Pakistan is playing a significant role in the socioeconomic and infrastructure development in the Central Punjab through following policies of government, maintaining quality of programs, selecting latest topics for discussion, and finding guests who have sufficient knowledge of the topics. Collectively, these choices make programs most beneficial for the public. Keywords; Pakistan Broadcasting Corporation, infrastructure, development, Central Punjab, radio Pakistan.

PurposePrimarily, this research aims to examine how and when firm-level corporate social responsibility (CSR) translates into individual-level attitudes and behaviors of employees under cross-level boundary conditions of firm-level family ownership (FO) and group-level ethical leadership.Design/methodology/approachPhilosophically, the present research comes under the post-positivist paradigm, with a deductive approach. The multilevel, multisource and multimethod data for this research were collected by employing a time-lagged design through the survey strategy and from annual reports of 60 manufacturing firms in Pakistan. The multilevel path analysis was conducted using MPlus.FindingsThe authors found that organizational identification (OID) statistically and significantly mediates the impact of firms' CSR disclosure on employees' innovative job performance (EIJP). However, the partial mediation of OID between firm-level CSR perception and EIJP was noticed. Moreover, a firm-level contingency of FO and group-level ethical leadership further intensifies the impact of CSR disclosure and perception on EIJP through OID.Research limitations/implicationsTheoretically, this research widens the current understanding of employees' reactions to firms' CSR disclosure and perception by investigating the contingencies of firm-level FO and group-level ethical leadership. Practically, the managers can consider the underlying framework presented in this research in defining CSR as the antecedent of the OID and EIJP. For example, organizations must deliberately concentrate on not only their CSR initiatives and engagements but also immense attentiveness should be given to CSR disclosure because disclosing CSR will assist the top management in achieving the desired workplace attitudes and behaviors of employees. This research will also help business leaders to understand the integration of CSR and ethical leadership while making CSR-related strategic decisions.Originality/valueExisting research on CSR still needs advancement due to competing explanations, inconsistencies in the findings, and a lack of multilevel studies. Although few studies on CSR have considered multilevel aspects by devising and testing multilevel mechanisms but largely remained deficient concerning cross-level boundary conditions. Furthermore, the authors also noticed that the academic literature predominantly analyses the impact of perceived CSR either at the individual level or the firm aggregated level on employee attitudes and behaviors. However, research on the effect of organizational CSR disclosure on the behaviors and attitudes of employees remains scarce.