Suchergebnisse

Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 29, Heft 3, S. 306-318

ISSN: 1537-5277

The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil

In: Journal of Current Issues and Research in Advertising, Band (1), Heft 20-34

Giving Green a Second Thought: Modeling the Value Retention of Green Products in the Secondary Market

In: Journal of Business Research, Band 68(1), Heft 994-1002

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation

In: Journal of Consumer Research, 40 (April 2014), 1039-62

Guilty by Stereotypic Association: Country Animosity and Brand Prejudice and Discrimination

In: Marketing Letters, 21, 413-425 (2010)

Experiential Reciprocity: The Role of Direct Experience in Value Perceptions

In: Journal of Travel and Tourism Marketing, 27 (6), 624-634 (2010)

Explicit and Implicit Catalysts of Consumer Resistance: The Effects of Animosity, Cultural Salience and Country-of-Origin on Subsequent Choice

In: International Journal of Research in Marketing, 23 (3), 321-331 (2006)

The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil

In: Journal of current issues and research in advertising, Band 36, Heft 1, S. 20-34

ISSN: 2164-7313

Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption

In: Consumption, markets and culture, Band 7, Heft 4, S. 371-394

ISSN: 1477-223X

The psychology of prejudice: interdisciplinary perspectives on contemporary issues

In: Psychology research progress

The stress bias in mental health reporting: Death anxiety biases mental health self-assessments amongst deployed soldiers

In: Psychological services, Band 18, Heft 2, S. 237-248

ISSN: 1939-148X

It's not just showing up: How social identification with a veterans service organization relates to benefit-finding and social isolation among veterans

In: Psychological services, Band 15, Heft 2, S. 154-162

ISSN: 1939-148X

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 40, Heft 6, S. 1039-1062

ISSN: 1537-5277

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 39, Heft 2, S. 341-359

ISSN: 1537-5277

Ambivalence Toward a Country and Consumers' Willingness to Buy Emblematic Brands: The Differential Predictive Validity of Objective and Subjective Ambivalence Measures on Behavior

In: Marketing Letters, 22 (4), 357-371 (2011)