Suchergebnisse

Cover -- Copyright -- Contents -- Acknowledgements -- Contributors -- Foreword: Pharmaceuticals in the environment - Why should we care? -- Chapter 1: Introduction -- 1.1 Pharmaceutical in the Environment: Background -- 1.2 Objectives of this Book -- 1.3 Chapter Content -- References -- Chapter 2: Policy framework at EU level -- 2.1 Introduction -- 2.2 Policy Framework at EU Level -- 2.2.1 Medicinal regulations & -- policies -- 2.2.1.1 Product authorisation and environment risk assessment -- 2.2.1.2 Drug take-back schemes -- 2.2.2 Environmental protection regulations & -- policies -- 2.2.2.1 Water policies -- 2.2.2.2 Other environmental policies and initiatives -- 2.3 Discussion of Current Policy Instruments -- 2.3.1 Policy framework in the light of the precautionary and prevention principles -- 2.3.2 Policy framework and end-of-pipe solutions -- 2.3.3 What complicates further EU policy development to limit discharge of PPs into waters? -- References -- Chapter 3: Exposure based on life cycle -- 3.1 Exposure Routes -- 3.2 Modelling of Expected Concentrations in Various Matrices -- 3.3 Modelling Toxicity -- References -- Chapter 4: Real situation: occurrence of the main investigated PPs in water bodies -- 4.1 Introduction -- 4.2 Literature Study on PPS -- 4.2.1 Consumption -- 4.2.2 Exposure -- 4.3 Results and Discussion -- 4.3.1 Predicted Environmental Concentrations -- 4.3.2 Indicator pharmaceuticals -- 4.3.3 Data Gaps -- 4.4 Conclusions and Outlook -- References -- Chapter 5: Performance of conventional treatment processes of the most resistant PPs -- 5.1 Introduction -- 5.2 Antibiotics -- 5.2.1 Sludge Retention Time (SRT) -- 5.2.2 Hydraulic Retention Time (HRT) -- 5.2.3 Reactor configuration -- 5.2.4 Sludge adsorption -- 5.2.5 Advanced technologies -- 5.3 Anticonvulsants -- 5.3.1 Sludge Retention Time (SRT).

Abstract
This article explores the relationship between product design and advertising, traditionally viewed as distinct business decisions. I build upon the seminal work of Matutes and Regibeau (1988. "Mix and Match: Product Compatibility Without Network Externalities." The RAND Journal of Economics 19 (2): 221–34), where firms produce components that combine to form product systems, and introduce the necessity for firms to advertise their products to create consumer awareness. I find that a firm's incentive to advertise increases with product compatibility. Greater product compatibility reduces competition, encouraging firms to broaden their market presence through advertising. Contrary to Matutes and Regibeau, when advertising influences product awareness, consumers prefer products with moderate compatibility over those that are entirely incompatible. Consequently, advertising aligns the compatibility preferences of both firms and consumers.