Suchergebnisse

Este estudo aplicado objetiva analisar como implementar estratégias de Employer Branding na empresa Alfa visando a retenção de profissionais. Para atingir o objetivo da pesquisa foi realizado um estudo descritivo e explicativo através da abordagem do conceito de Employer Branding e aplicação de entrevistas e questionários a fim de entender as atuais práticas da empresa por meio das percepções da gestão e dos colaboradores, as quais foram divididas em categorias. Para a análise entre as percepções coletadas, utilizou–se a distribuição percentual dos dados pelas categorias, cálculo de incidência nas respostas, correlações expressas pelo coeficiente de Pearson, além de reflexão de conteúdo por meio da análise comparativa. Houve um alto percentual de concordância com a cultura da empresa nas duas coletas, porém demonstrou–se uma diversificação nos percentuais de concordância nas outras categorias. Os resultados mostraram alguns desencontros entre a necessidade da empresa e o que é praticado pela mesma, refletindo em certo impacto na marca empregadora. Contudo, em função do quadro existente pós pandemia COVID, entende–se que a imagem da empresa não foi afetada significativamente, ainda mais pelas ações que procurou desenvolver ao longo da crise.

EQUIPEDirection scientifiqueNicolas Tixier, Laboratoire Cresson – UMR CNRS 1563 – ENSA de GrenoblePilotage des travaux de terrain et assistance à la coordination scientifiqueDamien Masson, Laboratoire Cresson – UMR CNRS n°1563 – ENSA de GrenobleResponsable séminaire São-PauloCintia Okamura (CETESB Agence de protection environnementale de São Paulo)Chercheurs impliqués et équipes partenairesPascal Amphoux, Laure Brayer, Sandra Fiori, Guillaume Meigneux, Steven Melemis (Laboratoire Cresson)Gilles Debizet, Jean-Michel Roux (UMR CNRS PACTE)Frédéric Pousin (UMR CNRS Géographie-cités)Carlos Celso do Amaral e Silva (Université de São Paulo)Patricia Mendes, Carolina Rodriguez (Univ. Campinas)Vincent Puig (IRI), Elena Cogato Lanza (EPFL)Partenaires mobilisésPatrice Coindet, Benoît Adeline, Max Montmayeur (Ville de Grenoble)Ana Claudia (CETESB Agence de protection environnementale de São Paulo)Murielle Pezet-Kuhn, Cédric Lomakine (AURG : Agence d'Urbanisme de l'Agglomération Grenobloise)Hélène Poimboeuf (La Métro : Communauté d'agglomération de Grenoble)Naïm Aït Sidhoum, Pierre Bouchon Cesaro, Thibaut Candela (Zoom Architecture) ; Can an urban cross-section be used to bring together global environmental issues and situated local ambiental ones that take account of the sensorial dimensions of space and city dwellers' practices? Starting from this assumption of an urban cross-section as a basis for representing and expressing what are usually separate, i.e., built objects, the sensorial world and social practices, we have conducted exploratory research tailored to environmental concerns based on two themes for which we can readily mobilize both researchers and a decent body of research, namely urban heat (City of Grenoble) and solid waste (City of São Paulo).We have dealt with two categories of questions based on existing research and a series of experiments:• Those relating to the different registers of knowledge inherent in ambiance and the environment as understood by technicians, elected representatives, scientists and ...

EQUIPEDirection scientifiqueNicolas Tixier, Laboratoire Cresson – UMR CNRS 1563 – ENSA de GrenoblePilotage des travaux de terrain et assistance à la coordination scientifiqueDamien Masson, Laboratoire Cresson – UMR CNRS n°1563 – ENSA de GrenobleResponsable séminaire São-PauloCintia Okamura (CETESB Agence de protection environnementale de São Paulo)Chercheurs impliqués et équipes partenairesPascal Amphoux, Laure Brayer, Sandra Fiori, Guillaume Meigneux, Steven Melemis (Laboratoire Cresson)Gilles Debizet, Jean-Michel Roux (UMR CNRS PACTE)Frédéric Pousin (UMR CNRS Géographie-cités)Carlos Celso do Amaral e Silva (Université de São Paulo)Patricia Mendes, Carolina Rodriguez (Univ. Campinas)Vincent Puig (IRI), Elena Cogato Lanza (EPFL)Partenaires mobilisésPatrice Coindet, Benoît Adeline, Max Montmayeur (Ville de Grenoble)Ana Claudia (CETESB Agence de protection environnementale de São Paulo)Murielle Pezet-Kuhn, Cédric Lomakine (AURG : Agence d'Urbanisme de l'Agglomération Grenobloise)Hélène Poimboeuf (La Métro : Communauté d'agglomération de Grenoble)Naïm Aït Sidhoum, Pierre Bouchon Cesaro, Thibaut Candela (Zoom Architecture) ; Can an urban cross-section be used to bring together global environmental issues and situated local ambiental ones that take account of the sensorial dimensions of space and city dwellers' practices? Starting from this assumption of an urban cross-section as a basis for representing and expressing what are usually separate, i.e., built objects, the sensorial world and social practices, we have conducted exploratory research tailored to environmental concerns based on two themes for which we can readily mobilize both researchers and a decent body of research, namely urban heat (City of Grenoble) and solid waste (City of São Paulo).We have dealt with two categories of questions based on existing research and a series of experiments:• Those relating to the different registers of knowledge inherent in ambiance and the environment as understood by technicians, elected representatives, scientists and ...

EQUIPEDirection scientifiqueNicolas Tixier, Laboratoire Cresson – UMR CNRS 1563 – ENSA de GrenoblePilotage des travaux de terrain et assistance à la coordination scientifiqueDamien Masson, Laboratoire Cresson – UMR CNRS n°1563 – ENSA de GrenobleResponsable séminaire São-PauloCintia Okamura (CETESB Agence de protection environnementale de São Paulo)Chercheurs impliqués et équipes partenairesPascal Amphoux, Laure Brayer, Sandra Fiori, Guillaume Meigneux, Steven Melemis (Laboratoire Cresson)Gilles Debizet, Jean-Michel Roux (UMR CNRS PACTE)Frédéric Pousin (UMR CNRS Géographie-cités)Carlos Celso do Amaral e Silva (Université de São Paulo)Patricia Mendes, Carolina Rodriguez (Univ. Campinas)Vincent Puig (IRI), Elena Cogato Lanza (EPFL)Partenaires mobilisésPatrice Coindet, Benoît Adeline, Max Montmayeur (Ville de Grenoble)Ana Claudia (CETESB Agence de protection environnementale de São Paulo)Murielle Pezet-Kuhn, Cédric Lomakine (AURG : Agence d'Urbanisme de l'Agglomération Grenobloise)Hélène Poimboeuf (La Métro : Communauté d'agglomération de Grenoble)Naïm Aït Sidhoum, Pierre Bouchon Cesaro, Thibaut Candela (Zoom Architecture) ; Can an urban cross-section be used to bring together global environmental issues and situated local ambiental ones that take account of the sensorial dimensions of space and city dwellers' practices? Starting from this assumption of an urban cross-section as a basis for representing and expressing what are usually separate, i.e., built objects, the sensorial world and social practices, we have conducted exploratory research tailored to environmental concerns based on two themes for which we can readily mobilize both researchers and a decent body of research, namely urban heat (City of Grenoble) and solid waste (City of São Paulo).We have dealt with two categories of questions based on existing research and a series of experiments:• Those relating to the different registers of knowledge inherent in ambiance and the environment as understood by technicians, elected representatives, scientists and ...

EQUIPEDirection scientifiqueNicolas Tixier, Laboratoire Cresson – UMR CNRS 1563 – ENSA de GrenoblePilotage des travaux de terrain et assistance à la coordination scientifiqueDamien Masson, Laboratoire Cresson – UMR CNRS n°1563 – ENSA de GrenobleResponsable séminaire São-PauloCintia Okamura (CETESB Agence de protection environnementale de São Paulo)Chercheurs impliqués et équipes partenairesPascal Amphoux, Laure Brayer, Sandra Fiori, Guillaume Meigneux, Steven Melemis (Laboratoire Cresson)Gilles Debizet, Jean-Michel Roux (UMR CNRS PACTE)Frédéric Pousin (UMR CNRS Géographie-cités)Carlos Celso do Amaral e Silva (Université de São Paulo)Patricia Mendes, Carolina Rodriguez (Univ. Campinas)Vincent Puig (IRI), Elena Cogato Lanza (EPFL)Partenaires mobilisésPatrice Coindet, Benoît Adeline, Max Montmayeur (Ville de Grenoble)Ana Claudia (CETESB Agence de protection environnementale de São Paulo)Murielle Pezet-Kuhn, Cédric Lomakine (AURG : Agence d'Urbanisme de l'Agglomération Grenobloise)Hélène Poimboeuf (La Métro : Communauté d'agglomération de Grenoble)Naïm Aït Sidhoum, Pierre Bouchon Cesaro, Thibaut Candela (Zoom Architecture) ; Can an urban cross-section be used to bring together global environmental issues and situated local ambiental ones that take account of the sensorial dimensions of space and city dwellers' practices? Starting from this assumption of an urban cross-section as a basis for representing and expressing what are usually separate, i.e., built objects, the sensorial world and social practices, we have conducted exploratory research tailored to environmental concerns based on two themes for which we can readily mobilize both researchers and a decent body of research, namely urban heat (City of Grenoble) and solid waste (City of São Paulo).We have dealt with two categories of questions based on existing research and a series of experiments:• Those relating to the different registers of knowledge inherent in ambiance and the environment as understood by technicians, elected representatives, scientists and ...