Suchergebnisse

Lethal violence in the United States -- The integrated model of lethal violence -- Religion and lethal violence rates -- Data and methods -- Results for the institutional effects model -- Results for the denominational effects model -- Conclusions

This study examines a sample of 299 advertisements from 4 of the top 10 circulated magazines of 2005 to see how contemporary advertising depicts household labor. Modeling after previous studies that examined the depiction of gender in family advertising, this study seeks to determine whether advertising reflects the changes in families that have occurred in contemporary American culture. The authors use Hochschild's (1989) typology of traditional, transitional, and egalitarian families to examine whether advertisements' portrayal of men and women in family situations resemble traditional (male breadwinner, female caregiver) or more contemporary parenting ideologies (men providing care, women in the labor force, etc.).