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"Consumers are increasingly gravitating toward companies like TOMS and Whole Foods -- sustainable, authentic, and green businesses that have a positive social impact and make their values clear to their customers. As more businesses follow suit and update to more sustainable operations, marketing professionals need to learn to communicate the company's values and practices to get consumers engaged in the company's message.Customer-Centric Marketing looks at how to become a socially responsible company whose customers want to advocate for them. Since customers are more technically-savvy than ever before, this book focuses on creating and implementing a purpose-driven digital marketing plan that sets out: what a company's values and goals are; what a company is good at; what the customers want; how communications can be used to improve internal and external relationships; what role digital communications will play.Offering an actionable plan for adopting sustainable marketing, this book explains how to meet customer expectations, improve an organization's competitive advantage, and grow a business using sustainable and responsible practices"--

AbstractEntrepreneurs organizing (or supplying) festivals must quickly align their values with changing consumer perceptions while engaging with a diverse range of stakeholders in an area of often outstanding natural beauty. Having analyzed data from entrepreneurs involved in running and/or delivering music festivals, this paper contributes to studies germane to sustainability by offering refined definitions of sustainable marketing (SM) and a new version of the sustainable marketing benchmarking framework. Although sustainability is a megatrend, SM is the orientation used by marketers who want their strategies to be predicated on the triple bottom line (TBL). As entrepreneurship springs from marketing, sustainable entrepreneurship springs from SM. Conflating existing stakeholder typologies with the attributes of the TBL (namely People‐Planet‐Profit) has identified unique positions thereby creating an original mapping or segmentation tool. Music festivals are worthy of study as the sector is complex and fast changing; hence, entrepreneurs organizing (or supplying) festivals must quickly align their values with changing consumer perceptions while engaging with a diverse range of stakeholders.

Frontmatter -- Contents -- Figures -- Tables -- Acknowledgments -- Foreign Policy and Economic Dependence -- 1. Introduction -- 2. International Economic Dependence -- 3. Foreign Policy Compliance -- 4. United States Economic Dependencies -- 5. Compliance in the General Assembly -- 6. Theoretical and Policy Implications -- Notes -- Index

This study examines influence relations between the United States and countries that are dependent upon their foreign trade with it. The hypotheses are concerned with political compliance expected of these dependencies as a consequence of their economic vulnerabilities to pressure from the U.S. Informed by trade-related variables and U.N. General Assembly voting behavior of the mid-1960s, the hypotheses find some support. The evidence shows that its dependencies, especially those in the western hemisphere, agree with the U.S. in General Assembly roll calls to a greater degree than do other countries. This compliant behavior, however, is confined to votes that pit the United States against the Soviet Union; when the superpowers are in partial or complete agreement, U.S. dependencies are no more in accord with the U.S. than are other countries. Throughout the study, dependencies are proposed to be vulnerable along four dimensions of their economic circumstances. Interestingly, the respective effects of these four factors are not as hypothesized. Their relative weights in contributing to compliance are largely as expected, but the nature of their partial associations is not. Finally, it happens that most of the dependencies turn out to be Latin American and Caribbean countries, a fact that complicates the interpretation of the statistical results.