This report lays the foundation for a possible transfer of novel audio branding and in-store music concepts, monetising schemes to Asia and the Americas. A first survey of procedural, legal, technical and cultural requirements for the export of audio branding services is produced. Being the final analysis of our research, we have dedicated this document to the legal backdrop and regulations of publishing and mechanical copyright for services of background music in countries outside of the European Union. The findings and the success of our algorithmic predictions, especially when considering the conversion of semantic concepts into music, offers a new level of refinement and commercial suitability of playlists with a previously unknown quality and respective client-fit. This justifies focusing the research on this sector. ; EC/H2020/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
This document is the first of two dealing with the legal regulations and the management of the Intellectual Property (IP) rights involved in audio branding processes and is complemented with document D7.1. After conducting a thorough search of bibliography both online and in specialised libraries, and holding informal meetings with the Commission's department in charge of copyright policy and legislation, and copyright expert Silke von Lewinski, amongst others, we realised that there are no reports or compendia dealing with European IP laws from the point of view of audio branding. Thus, we had to start from scratch and carry out a documentation work in which we analysed the existing laws, bibliography and research on general copyright law, and apply it to the field of audio branding. Gathered information and conclusions are transferred into recommendations that have to be taken into account for novel and current audio branding services and business models. The current document exclusively deals with legislation and case law, and only covers the general overview of collective management. Details on how Collective Management Organizations collect tariffs, identify owners and distribute the revenues originated by the usage of works in audio branding processes work is part of D7.1. ; EC/H2020/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
The goal of this document is to propose a novel, convenient and adequate in-store license model for both users and CMOs. To this end we have carried out a case study integrating three different users, from a CMO perspective: A Music Provider, and two end users (a 100 sq m clothing store and bar). The goal is to demonstrate, in a practical way, the procedures these users would need to follow, in order to use music in their businesses in several EU territories. This is accomplished by linking the users' particular characteristics, to the formalisation of both licenses and payment of the corresponding tariffs, for each competent CMO, in each country. This case study will shed light on the degree of opacity, difficulty and lack of harmonisation when it comes to music licensing procedures, still displayed by traditional CMOs within the EU. Henceforward, we will present new licensing and managing models that have been arising in recent years, which advocate for the removal of hurdles and barriers towards one-stop-shop services. Finally, we will illustrate our proposal for a new licensing model in a didactic and straightforward way. This licensing model is not intended as a finalized formal agreement, since that task must be carried forward and approved by the different European CMOs. Instead, it intends to provide a compact set of principles and guidelines arising out of our three years long research, seeking to provide realistic, practical and viable advice in the short term. Finally, we will suggest a plausible scaling-up of the repertoire for ABC_DJ's Music Library Manager, as a result of the conversations held between Lovemonk and independent record labels. Being the final analysis of our research, we have dedicated this document to the legal backdrop and regulations of publishing and mechanical copyright for services of background music in countries outside of the European Union. The findings and the success of our algorithmic predictions, especially when considering the conversion of semantic concepts into music, offers a new level of refinement and commercial suitability of playlists with a previously unknown quality and respective client-fit. This justifies focusing the research on this sector. ; EC/H2020/688122/EU/Artist-to-Business-to-Business-to-Consumer Audio Branding System/ABC DJ
