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SSRN
To Investigate the Effects of an Awareness Campaign on Young Residents' Perceptions: A Case Study of the Lenggong World Heritage Site
In: Tourism Planning and Development, Band 13(2), Heft 127-139
SSRN
The Effects of a Campaign on Awareness and Willingness of Participation Among Local Youth: A Study of Lenggong as a World Heritage Site
In: Conservation and Management of Archaeological Sites, Band (4), Heft 302-314
SSRN
What Influences Visitors' Mindfulness at World Heritage Sites?
In: Tourism, Culture & Communication, 14(3), 139–150, 2014
SSRN
Contemporary Muslim travel cultures: practices, complexities and emerging issues
In: Routledge studies in contemporary geographies of leisure, tourism and mobility
"This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account of Muslim tourism and tourist behaviour. This book makes a substantial contribution to an improved understanding of Muslim travel culture and will be required reading for anyone interested in this fast-growing market"--
Specifying and Assessing a Multidimensional Friendship Quality Construct
In: Thien, L. M., Shafaei, A., & Rasoolimanesh, S. M. (2018). Specifying and Assessing a Multidimensional Friendship Quality Construct. Child Indicators Research, 11(4), 1321-1336. DOI: 10.1007/s12187-017-9462-y
SSRN
Working paper
Green entrepreneurship orientation, green innovation and hotel performance: the moderating role of managerial environmental concern
In: Journal of hospitality marketing & management, Band 32, Heft 8, S. 981-1004
ISSN: 1936-8631
How Corporate Social Responsibility Affects Brand Equity and Loyalty? A Comparison Between Private and Public Universities
In: HELIYON-D-21-05898
SSRN
Demystifying meal-sharing experiences through a combination of PLS-SEM and fsQCA
In: Journal of hospitality marketing & management, Band 32, Heft 7, S. 843-869
ISSN: 1936-8631
Corporate social responsibility and international students mobility in higher education
In: Social responsibility journal: the official journal of the Social Responsibility Research Network (SRRNet), Band 19, Heft 9, S. 1632-1653
ISSN: 1758-857X
Purpose
Building upon the attribution and brand resonance theories, this paper aims to investigate the effects of perceived corporate social responsibility (CSR) in higher education institutions on brand reputation, trust, equity and loyalty.
Design/methodology/approach
The data for this study were collected from international students of one public and one private university in Malaysia. Partial least squares-structural equation modelling was applied to analyse the data.
Findings
The findings revealed very strong effects of perceived CSR on brand reputation and trust. Moreover, the results determined the positive effects of brand reputation and trust on brand equity and loyalty. Additionally, findings support the positive indirect effects of perceived CSR on brand equity and loyalty through brand reputation and trust.
Originality/value
This study provides unique theoretical and practical contributions which can inform countries how to attract international students, particularly in post COVID-19 era.
The Combined Use of Symmetric and Asymmetric Approaches: Partial Least Squares-Structural Equation Modeling and Fuzzy-Set Qualitative Comparative Analysis
In: International Journal of Contemporary Hospitality Management 2021
SSRN
Urban vs. Rural Destinations: Residents' Perceptions, Community Participation and Support for Tourism Development
In: Tourism Management, Band 60, S. 147-158
SSRN
A systematic scoping review of sustainable tourism indicators in relation to the sustainable development goals
© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. Sustainable tourism indicators (STIs) are an integral element of tourism planning and management. This study systematically reviews the research contributions on the development of STIs based on four criteria including: i) the relevance of the STIs to the sustainable development goals (SDGs); ii) governance; iii) stakeholders involved; and iv) the distinction between subjective and objective indicators. A search of Scopus indexed journals published up to April 2018, yielded 97 papers for examination. The findings demonstrate the lack of direct attention to the SDGs in those papers published after their launch in 2016. However, the majority of the SDGs and their targets have indirectly been covered in the reviewed papers. The results revealed that, among the sustainability themes of economic growth, social inclusion, environmental protection, and governance, the STIs studies tended to overlook the dimension of governance. The findings showed that residents are the most engaged stakeholder group, and tourists the least engaged as compared with government and businesses. The results also indicated that more attention is afforded to objective compared to subjective indicators. The findings also demonstrated that much of the focus is on European countries rather than the Global South which is the major focus of the SDGs.
BASE
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?
In: Journal of hospitality marketing & management, Band 31, Heft 6, S. 662-687
ISSN: 1936-8631
Marketing tourist destinations in emerging economies: towards competitive and sustainable emerging tourist destinations
In: Palgrave studies of marketing in emerging economies