Suchergebnisse

The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 19, Heft 2, S. 256

ISSN: 1537-5277

When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 34, Heft 3, S. 327-340

ISSN: 1537-5277

Causes and Consequences of Price Premiums

In: The journal of business, Band 69, Heft 4, S. 511

ISSN: 1537-5374

Price Premium Variations as a Consequence of Buyers' Lack of Information

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 19, Heft 3, S. 412

ISSN: 1537-5277

The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 19, Heft 2, S. 198

ISSN: 1537-5277

The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 15, Heft 2, S. 253

ISSN: 1537-5277

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion

In: Journal of consumer research: JCR ; an interdisciplinary journal, Band 35, Heft 6, S. 877-889

ISSN: 1537-5277

"Pay what you want" as threshold public good provision

In: Organizational behavior and human decision processes, Band 127, S. 30-43

ISSN: 0749-5978

Marketing and Politics: Models, Behavior, and Policy Implications

In: Marketing Letters, Apr 2012, Vol. 48, No. 2: 282-295.