Suchergebnisse

This study focuses on the development of a strategic model to enhance the performance of small and medium-sized enterprises (SMEs) in South Sumatra, Indonesia. Recognizing the significant contribution of SMEs to national GDP globally, particularly in Indonesia, this study focuses on South Sumatra to explore tailored approaches for SME optimization in the region. The study presents an in-depth analysis of the relationship between business strategy and SME performance, considering the business environment of South Sumatra as a key moderating factor. The study aims to provide actionable insights and strategies for SMEs in South Sumatra by offering a comprehensive framework that aligns strategic initiatives with regional market dynamics. This endeavor is geared towards boosting their performance and, consequently, their contribution to the broader Indonesian economy. The ultimate goal is to establish a robust, adaptable model for SME success in varied economic landscapes, with a particular focus on the distinctive challenges and opportunities in South Sumatra.

The purpose of the study is to propose a research framework that examine the relationship between marketing capabilities, resources acquisition capabilities, risk management capabilities and opportunity recognition capabilities for achieving better SMEs performance. The study contributes to the body of knowledge by providing a framework for SMEs performance and moderating role of ORC. Similarly, the paper offers theoretical contributions by providing more understanding of the effect of MC, RAC, RMC and moderating effect of ORC on SMEs performance. Furthermore, the framework fills in the missing links, as the previous studies failed to sufficiently study MC, RAC, RMC and moderating effect of ORC in one study. It is expected that the study would provide deep, better understanding and improve strategic management practices in SMEs that is capable of generating sufficient competitive advantage and overall performance. Thereby, allowing owners, managers, government agencies NGOs and other stakeholders in the sector to enhance SMEs performance that can make tremendous contributions to the growth of employment, GDP, the balance of trade and export.

A diversification strategy is one of the means to expand business among corporations, including Small and Medium Enterprises (SMEs). In Malaysia, many successful stories of SMEs' diversification strategies permit others to follow in their footstep. The success of the strategy allows businesses to develop not only locally but also venture into the international market. However, various issues and challenges could be associated with diversification strategy implementation particularly among SMEs within multiple industries involved. Therefore, this study aims to discover the issues and challenges faced by Kental Bina Sdn. Bhd., one of the steadily growing diversified businesses in Northern Peninsular Malaysia. This study employed a few rounds of one-on-one interviews with the business owner as the key informant to meet the study objective. The recorded interview sessions are then transcribed and analyzed using thematic analysis through the Nvivo12 software. From the policy viewpoint, this study sheds light on the development of entrepreneurial training programs. The training program conducted by the relevant ministries and government agencies, including the Ministry of Entrepreneur and Cooperatives Development (MECD), Majlis Amanah Rakyat (MARA), SME Corporation (SMECorp.), and Tekun Nasional (TEKUN), needs to be specifically designed to address the issues and challenges of business diversification particularly among SMEs. For practical implication, this study helps to offer important information and inputs among other businesses, particularly SMEs, on what to expect when starting their diversification planning and strategy.