PurposeIn general, demand for functional products is dependent on a range of promotions offered in various retail outlets. To improve promotional sales many retailers collaborate with manufacturers for planning, forecasting and replenishment. The purpose of this paper is to hypothesize that collaborative forecasting will improve the forecast accuracy if all the partners can relate their demand forecast with underlying demand factors.Design/methodology/approachIn this paper, the author uses a case study approach to study various demand factors of soft drink products of the UK based company which offers frequent promotions in retail outlets. The paper represents the case study findings in a conceptual framework called Reference Demand Model (RDM). Further, the case study findings are validated empirically by means of multiple linear regression analysis using actual sales data of the case company.FindingsSurprisingly, some of the demand factors specified as very important by the case company are not found to be highly significant for actual sales. The paper uses the identified demand factors to suggest levels of collaboration.Practical implicationsUnderstanding the importance of product specific demand factors through regression models and incorporating the same in managerial decision making will aid managers to identify the necessary information to make accurate demand forecasts.Originality/valueThis approach unveils the presence of three levels of collaboration namely preparatory, progressive and futuristic levels among supply chain partners based on the information exchange. The proposed method will aid decision making on information sharing and collaborative planning among manufacturer and retailers for future promotional sales.
PurposeThe COVID-19 pandemic has impacted all manufacturing sectors from basic products to luxury goods including the automobile industry. This has necessitated a new line of research on competency building, transparency, and sustainability in automotive supply chains. In this study, the authors examine the competencies required to improve the automotive supply chain routine operations to address the parts supply crisis from multitier suppliers in the post-COVID-19 environment. The authors also propose a list of competencies required in the automotive supply chains to deploy the transparency for sustainability (TfS) framework on a long-term basis.Design/methodology/approachThe authors have adapted a cross-case study process using intervention-based research and a design science approach for use in this study and used multiple sources for data collection such as published literature, operational experience, and critical opinions of original equipment manufacturer representatives. The research design includes interviews with global OEMs practitioners as one of the relevant sources of information.FindingsThe impact of the COVID-19 pandemic outbreak on automotive manufacturing operations and global supply chains is unprecedented. The TfS framework cycle has been validated using the real-world semiconductor supply crisis which deals with multitier sustainable supply chain management (MTSSCM), and the authors found that there are competency gaps when compared with existing literature. The list of key competencies identified along with the formulation of design propositions to facilitate both the supply crisis and collaboration among automotive firms to enhance their business performance were also presented.Research limitations/implicationsThe COVID-19 pandemic is impacting the automobile sector significantly. This situation has created many opportunities and obstacles, but this paper only considers the automotive semi-conductor shortage situation, which may be resolved in the near future when there are more installed capacities. Therefore, it is unclear whether the proposed responses will result in long-term solutions. Further adjustments may be needed to revisit the TfS framework. The research paper only addresses the automotive side of the current supply crisis, but more sustainability issues may arise in the future, which need to be dealt with separately.Practical implicationsResearch findings may prove particularly interesting to global automotive vehicle manufacturers, suppliers and policy makers who are seeking to understand multitier supply networks to resolve the current challenges associated with the post-COVID-19 pandemic situation.Originality/valueIn addition to contributing to developing competency requirements, this study enhances the evolving research stream of MTSSCM by linking it to wider research applications of intervention-based research coupled with design science.
PurposeThe purpose of this paper is to empirically identify key factors of UK food supply chains (SCs) that significantly contribute to CO2emissions (CO2e) taking into account the life cycle assessment (LCA). The UK food supply chain includes imports from other countries.Design/methodology/approachThis research develops a conceptual framework from extant literature. Secondary data obtained from ONS and FAOSTAT covering from 1990 to 2014 are analysed using Multilinear Regression (MLR) and Stochastic Frontier Analysis (SFA) to identify the factors relating to CO2emissions significance, and the efficient contributions that are being made to their reduction in the UK food supply chains.FindingsThe study results suggest that Transportation and Sales/Distribution are the two key factors of CO2emissions in UK food supply chains. This is confirmed by two multivariate methods, MLR and SFA. MLR results show that transportation increases UK CO2emissions by 10 tonnes of CO2emissions from one tonne of fruits and vegetables imports from overseas to the UK Sales and Distribution reduces the UK CO2emissions by 1.3 tonnes of CO2emissions due to improved, technological operation activities in the UK. In addition, the SFA results confirm that the key factors are sufficient to predict an increase or decrease in CO2emissions in the UK food supply chains.Research limitations/implicationsThis study has focused on the LCA of the UK food supply chain from limited data. Future studies should consider Sustainability Impact Assessment of the UK food supply chain, identifying the social, economic, regulatory and environmental impacts of the food supply chain using a re-defined LCA (all-inclusive assessment) tool.Practical implicationsThis research suggests that food supply chain professionals should improve efficiency, e.g. the use of solar energy and biogas, and also integrate low-carbon policies and practices in food supply chain operations. Furthermore, governments should encourage policies such as mobility management programmes, urban redevelopment and privatisation to enhance better transportation systems and infrastructure to continuously reduce CO2e from the food trade.Originality/valueAlthough logistics play a major role in CO2emissions, all logistics CO2emissions for other countries are not included in the ONS data. This research reveals some important insights into the UK food supply chains. Logistics and other food supply chain processes of importing countries significantly contribute to CO2emissions which are yet to be considered in the UK food SCs.
Purpose The technology evolution compels retail networks to introduce unique business models to retain customers and to gain a competitive advantage. Customer reviews available through social media need to be taken into account by retail networks to design a model with unique service operations and marketing approaches that will improve loyalty by adding value to customers. Furthermore, the relationship between customer satisfaction and customer spending behaviour is very weak and needs further investigation. Hence the purpose of this paper is to understand how retail network leverage the potential of social media reviews along with unique service operations to satisfy customers. The study analyses the nexus of: a brand, promotional offers, service operations; and their interaction through social media reviews on customer satisfaction levels.
Design/methodology/approach The authors develop a conceptual model for the social media era. The authors combine the idea of loyalty- and value-based models of Chatterjee (2013). The authors employed a survey questionnaire method to elicit opinions of retail customer satisfaction based on social media reviews, service operations and marketing efforts. The authors derive measures of the model from existing literature and expert opinion.
Findings Social media reviews dramatically impact upon customer satisfaction. Similarly the empirical analysis identifies the significant and positive role played by service operations in customer satisfaction levels. Interestingly the authors did not find unequivocal support for brand satisfaction impacting on customer satisfaction. However, when promotions interact well with service operations, the level of customer satisfaction is significantly affected. Similarly the authors did not observe a positive outcome when there is an interaction between promotion and social media reviews. After reading the reviews, some potential buyers make a visit to store before making final decisions and surprisingly, promotional effects do not change their mind set.
Practical implications Research findings confirm the importance of social media reviews, marketing and interaction between promotion and service operations enabling retail networks to build loyalty and value-based models. Based on customer behaviour, the study suggests a need to consider operational efficiencies when promoting sales; through careful planning, customer satisfaction and profitability levels can be increased. This sends a strong message to the retail network to defend their position within a very competitive business market.
Originality/value The empirical evidence based on customer experience would be helpful for companies in integrating their operations and marketing efforts enabling them to convert different segment of customers such as "free riders (higher satisfaction and low profitability)" and "vulnerable customers (low satisfaction and higher profitability)" into "star customers (higher satisfaction and high profitability)". Through a considered approach: combining social media reviews, marketing and operations, businesses will be better-placed to survive in the ultra-competitive social media-influenced era.
Many companies around the world have started to realise that working alone will not be sufficient in their move towards a greener supply chain (SC). More specifically, recent UK government regulations on implementing strict CO2 reduction encourage SC operators to work collaboratively, in production and logistics and in other operations, to achieve their green objectives. In this research, we look at some underlying factors of SC collaboration, focussing on suppliers, logistics and retailers, for the purpose of improving the environmental sustainability of companies' SCs. To facilitate our study, we conduct case studies in two overseas supplier companies with the aim of providing a better understanding of how green issues imposed by European and UK customers influence the companies' actions to meet agreed environmental goals. Then, staff in middle-management and related roles in sixteen companies operating in the UK are interviewed to understand their business practices in achieving the goal of CO2 reduction. Finally, drawing upon the information from company reports and websites, a number of UK leading retailers' actions to reduce CO2 emissions are investigated. We develop a conceptual framework of three levels of SC collaboration for environmental sustainability to help companies improve their level of collaboration between suppliers and buyers in terms of meeting their environmental objectives. The proposed framework will serve as a base model for the companies using or considering SC collaboration to achieve their environmental agendas, in line with governmental green regulatory requirements.
Due to globalization, logistics has become an important part in the supply chain. Many logistics service providers have realised the importance of adoption of technologies that can help manufacturers, warehouses, and retailers to communicate with each other more efficiently. Among many logistics technologies, radio frequency identification (RFID) has been identified as an important technology to improve logistics operations and supply chain management, and thus is increasingly gaining both practitioners' and researchers' attention. The purpose of this study is to identify the impact of usability features of RFID in the adoption of the technology by the logistics sector in the UK. We have used questionnaire survey method to collect data from the UK logistics firms. The analysis of the data shows that the usability of RFID technology positively influences adoption of technology. We have further tested the moderating effects of firm size, experience with barcode use, and government support in adopting RFID. Our results show that government support strongly moderates the link between usability of RFID and its adoption but size and experience with barcode do not moderate this link. We elaborate the contributions of the study and managerial implications of our results in this paper
In the face of growing freshwater scarcity, most countries of the world are taking steps to conserve their water and foster its sustainable use. Water crises range from concerns of drinking water availability and/or quality, the degradation or contamination of freshwater, and the allocation of water to different users. To meet the challenge, many countries are undergoing systemic changes to the use of freshwater and the provision of water services, thereby leading to greater commercialization of the resource as well as a restructuring of the legal, regulatory, technical and institutional frameworks for water.The contributions to this book critically analyse legal issues arising under international law, such as environment and human rights provisions, concerning the economic, environmental and social consequences of proposed water regulatory changes and their implementation at the national level. The book examines the situation in India which is currently in the midst of implementing several World Bank led water restructuring projects which will have significant impacts on the realisation of the right to water and all other aspects of water regulation for decades to come. In analysing the situation in India the volume is able to detail the interactions between international law and national law in the field of water, and to ask broader questions about the compliance with international law at the national level and the relevance of international law in national law and policy-making.