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This article reports on a small group experiment studying how the preferences of an individual's social network affect her ability to vote for the candidate who will provide her with the greater benefit on both valence issues and position issues. The research diverges from traditional formal models and experimental studies of social communication by expanding the communication network beyond the dyad. The results suggest that social communication is a useful information shortcut for uninformed independents, but not uninformed partisans. Informed individuals incorporate biased social messages into their candidate evaluations, which results in higher levels of incorrect voting in certain types of networks.

Learning through social communication is promoted when citizens are able to identify which of their associates is likely to possess the necessary political information. This paper examines the factors that influence individuals' evaluations of political expertise. Actual political expertise plays a large role in perceived expertise, but mistakes are made. These are largely the result of assuming that those engaged in politics must also be knowledgeable about politics. This paper uses the 1996 Indianapolis-St. Louis Study and the 2000 National Election Study to identify factors that bias levels of perceived political knowledge. The paper concludes by demonstrating that perceived expertise plays a larger role than actual expertise in the social influence process. Adapted from the source document.

Analyses of television news and major newspapers have led to the critique that "the media" ignore the issues in campaigns, which could explain studies that show limited effects for media coverage on knowledge. These studies overlook great variation in the quantity and quality of news coverage in local information environments. Using data collected from local newspaper websites during the 2012 American presidential election, we show the quality and quantity of local news campaign coverage differ substantially between battleground and nonbattleground states. In an effort to differentiate themselves from other news outlets, newspapers in battleground states play up the local angle (e.g., candidate visits), resulting in less attention to issues in their stories. These findings suggest the voters most important to the election outcome (i.e., those in battleground states) may have less information on candidate issue positions available within their local media market.